Product Marketing Manager, Lending

Product Marketing Manager

As a Product Marketing Manager on the Lending team, you'll own how we bring flexible financing solutions to market and how we communicate their value to millions of customers. You'll shape messaging, lifecycle strategies, and go-to-market plans for our BNPL and lending productsensuring customers understand, adopt, and engage with them seamlessly across app and point-of-sale experiences. This is a highly cross-functional role working with Product, Engineering, Design, Legal and Compliance to drive adoption and build trust in our lending offerings.

Responsibilities :

• Lead go-to-market strategy and execution for new lending and BNPL features, from positioning through launch
• Develop and scale lifecycle and transactional messaging (email, push, in-app, SMS) to drive adoption, engagement, and repayment success
• Define customer segmentation, personalization, and targeting strategies to improve conversion and repayment outcomes
• Collaborate with design and product to translate lending fundamentals, ensure customer experiences balance compliance, transparency, and ease of use
• Drive education, onboarding and engagement programs to ensure consistent communication that builds trust and drives usage
• Identify, enhance and extend lifecycle programs beyond acquisition to strengthen repayment, reengagement and retention
• Monitor and analyze performance of lifecycle programs, gather feedback, identify gaps and implement improvements
• Be the voice of the customer internallydeeply understand pain points, motivations, and behaviors to guide messaging and positioning

Qualifications :

Benefits :

Equal Employment Opportunity :

To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us at talent@onepay.com.