Sr. Global Integrated Campaigns Manager Product Launches

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

The Challenge

As a Senior Global Integrated Campaigns Manager you will play a key role in designing executing and optimizing global launches for Adobes Enterprise products and platforms. You will collaborate across teams to drive market awareness demand generation and pipeline growth for new launches.

The ideal candidate is collaborative analytical a strategic thinker go- getter and self-motivated. They have exceptional verbal and written communications can drive strategy from data lead through influence and are strong project managers.

Key Responsibilities

Define campaign launch objectives desired outcomes and success metrics for each product launch.

Assess the scope and requirements of each launch recommending appropriate tactics and bill of materials to achieve impact.

Develop campaign launch plans and tactics in partnership with the channel teams ensuring alignment with strategic objectives and desired outcomes.

Develop marketing plans for launches incorporating region-specific considerations across Americas EMEA and JAPAC.

Identify and define target audiences messaging and themes to achieve maximum campaign efficiency.

Coordinate with program management messaging content teams and agencies to deliver content and creative assets on schedule.

Prepare briefs and requirements for channel teams to support digital and event activation plans.

Build and maintain timelines for campaign activation tracking key dates and deliverables.

Collaborate with cross-functional teams (Web Digital Events Sales BDR and Global Campaigns) to support cross-channel execution.

Support localization strategies for international audiences.

Track and report on campaign performance analyzing results against key performance metrics and identifying optimization opportunities.

Assist in transitioning launch tactics to evergreen campaigns.

Deliverables

Prepare marketing launch plans including launch overview objectives outcomes key drivers messaging content plans regional considerations channel activation timelines and measurement plans.

Maintain launch calendar and timelines including target audience key moments and regional activation plans.

Develop channel strategy documentation with input from channel owners detailing activation tactics timelines and anticipated impact.

Build messaging and content strategy overviews for each launch collaborating with messaging product and content teams.

Establish regular performance reporting cadence analyzing and summarizing campaign results. Contribute to business reviews when needed.

Measures of Success

Create the Future by effectively managing the execution of Adobe Enterprise product launches and integrated campaign plans.

Own the Outcome by clearly communicating campaign strategy objectives tactics and outcomes across the ecosystem.

Raise the Bar by driving campaign performance through measurement analysis and reporting identifying areas for improvement.

Be Genuine as you collaborate with integrity honesty and respect for diversity contributing to a positive and inclusive work environment.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this positionis $$250200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge skillsand experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices :

California :

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado :

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts :

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law. Learn more.

Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process email or call .

Required Experience :

Manager

Key Skills

Time Management,Data Analytics,Analytical,Agile,Requirement Gathering,Strategic thinking,Visio,Communication,Problem Solving,Market Research,UML,Cross Functional Teams

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 131600 - 250200