Director, Product

Join to apply for the Director, Product role at AppFolio

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

Responsibilities

Vision and strategy : Ignite innovation by defining a bold product vision for accounting. This role demands a visionary who can harness technology to drive exceptional customer value and translate ambitious ideas into a clear, compelling strategy and product roadmap that rallies the entire team.

Customer‑centric product development : We’re solving real problems for real customers, with empathy, speed, and craft. You’ll champion customer needs, driving a culture of feedback and iteration, and balancing short‑term delivery with long‑term outcomes. Collaborate deeply with Engineering, Design, Data, and Customer Experience to align priorities and foster a unified team culture.

Leadership : Attract, grow, and retain world‑class product talent, building a culture of high performance, inclusion, and continuous learning. Lead through trust, transparency and accountability.

Cultivating Collaboration : Collaborate closely with other teams across the organization—Finance, Services, Sales, and Marketing—to ensure product strategy effectively supports all key initiatives. Cross‑functional stakeholders see you as the product expert and thought leader for accounting.

Qualifications

A Bachelor's or Master's degree in Business Administration, Computer Science, or a related field.

10+ years of experience in product management or a highly related field.

5+ years of experience managing and mentoring product managers in SaaS environments.

Track record of delivering customer‑centric products in partnership with Engineering and Design.

Familiarity with agentic AI, modern development practices, and continuous delivery.

Experience with 0 to 1 new product development as well as optimizing existing products for growth.

Ability to create a multi‑year view of product priorities and investments. Understand and be able to articulate the impacts of investments and trade‑offs in product priorities.

Demonstrated ability to foster high‑performing culture, and lead through growth and complexity.

Exceptional leadership, communication, and interpersonal skills with the ability to influence and inspire at all levels; low‑ego, high‑trust leadership style.

Background in accounting is preferred.

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is : $200,000 - $250,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Regular full‑time employees are eligible for benefits - see here.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

Equal Opportunity Statement

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.

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