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Director of Growth & Digital Marketing

Director of Growth & Digital Marketing

Atlantic Sotheby's International RealtyVirginia Beach, VA, United States
30+ days ago
Job type
  • Full-time
Job description

Why You’ll Love Working Here

We’re a fast-moving, data-obsessed, and supportive crew where smart people are trusted, great ideas rise fast, and wins are celebrated just as loudly as our waterfront listings.

About Us

Atlantic Sotheby’s International Realty (ASIR) is Hampton Roads’ premier luxury brokerage, and our in-house marketing hub fuels several real estate related brands. We are able to handle the entire client journey—from first click to closing—and we’re ready to scale hard.

Why This Role Exists

The last director simply didn’t have the depth we need. This is your chance to architect a high-visibility growth machine inside a brand people already recognize—and help shape the future of luxury real-estate marketing.

The Three Core Attributes We’re Hiring For

  • Lead Generation & Analytical Reporting – You live in Meta / Google dashboards, speak GA4 fluently, and can prove ROI down to the keyword.
  • Scalable Systems & Integration – You wire up GA4, GTM, CAPI, Follow Up Boss, email, and Microsoft Clarity so every click and cost travel together—automated, de-duplicated, and visible.
  • Marketing Team Leadership – You lead a four-person creative squad, keep quality high, and drive revenue-oriented priorities without killing the brand vibe or yourself.

Key Responsibilities

  • Own and optimize all paid media : Meta Ads, Google Search / Display / YouTube, retargeting, geo-targeted luxury campaigns
  • Build airtight attribution : GA4, GTM, Meta Conversions API, UTMs, and offline uploads from Follow Up Boss
  • Plan and execute segmentation-driven email & CRM automation for a 240 k lead list
  • Lead, coach, and QA a team of four (graphic design, social, marketing coordinator, junior designer)
  • Oversee photo / video talent : sourcing, pricing models, quality control, and “media packages” that can become profit centers for the brokerage or agents
  • Protect and elevate brand integrity across multiple business lines
  • Report weekly on KPIs (impressions, CTR, watch-time, cost / lead, closed-deal ROI) directly to the exec team

    • Success Metrics (First 12 Months)

  • Deliver qualified leads daily at ≤ $30 CPL
  • Achieve ≥ 2.5 % CTR on recruiting ads
  • Ensure 90 % of leads carry full source & keyword data into CRM
  • Boost email open rates to 35 %+ and SQL (sales-qualified lead) rates to 4 %+
  • Cut creative re-work to
  • Launch live dashboards within 30 days and reach positive ad-spend ROI by month 6

    • Required Qualifications

  • 7+ years running multi-channel digital marketing with $1 M+ annual ad budgets
  • 3+ years in real estate, financial services, or other regulated verticals
  • Proven track record generating 1,000+ qualified leads per month and tying spend to revenue
  • Certifications : Google Ads & Analytics, Meta Blueprint (or equivalent)
  • Hands-on SQL-lite, pivot-table, and dashboard chops
  • Management experience : hiring, coaching, performance reviews for creative & technical staff
  • Portfolio that shows revenue impact, not just impressions
  • Must be willing to relocate to Virginia Beach, Virginia

    • Preferred Extras

  • Familiarity with Sotheby’s International Realty brand standards
  • Spanish fluency
  • Experience scaling side brands, franchises, or profit-center media teams

    • Tools of the Trade

    Meta Ads Manager | Google Ads | YouTube Studio | GA4 | GTM | Looker / Data Studio

    Follow Up Boss | Mailchimp / ActiveCampaign | Zapier | Microsoft Clarity

    Asana or Monday | Short-form video production | A / B testing frameworks

    What We Offer

  • Executive-level seat at the table and direct access to the CEO
  • Budget freedom—if the math works, you can test it
  • Brand-new 10,000 sq ft HQ with studio space
  • Health, dental, 401(k), paid CE & conferences, generous PTO

    • How to Apply

    Email careers@atlanticsir.com with :

  • Your résumé & LinkedIn profile
  • A two-page case study detailing a campaign you built, the data stack you used, and the ROI achieved
  • A 60-second Loom or YouTube video answering : “Where do most real-estate marketers leave money on the table—and how would you fix it?”

    • Heads-up : Candidates who advance will complete a short, skills-based questionnaire covering the tools and tactics above—so no need to pad the résumé.

    We review applications weekly and fast-track strong candidates to a 45-minute strategy call with the CEO.

    Atlantic Sotheby’s International Realty is an equal-opportunity employer.

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    Director Of Digital Marketing • Virginia Beach, VA, United States