Social Media Lead

We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.

Plaid is looking for someone with passion for building community and conversations through compelling storytelling and this role youll lead our social media channels across LinkedIn Instagram X and Facebook to increase brand awareness followers and engagement. This role requires a combination of creativity strategic thinking and execution. This person will work collaboratively with cross-functional teams including communications marketing product design and support to roll out targeted social media campaigns and manage issues online. The ideal candidate should be experienced in having previously managed a fast growing technologys company social media strategy and has a deep understanding of how brands should use social media to show up and engage with audiences authentically.

Responsibilities

• Write copy for social that is aligned with Plaids brand voice and tone and is relevant to our audience.
• Design social creative using templates brand-approved graphics and imagery in Canva Figma or a similar tool.
• Manage an editorial calendar that aligns with Plaids brand moments campaigns product announcements and more.
• Engage with the Plaid social community to provide helpful resources and find opportunities to delight our customers.
• Monitor channels and cultural conversations and uncover opportunities to engage as a brand in brand-aligned ways.
• Analyze the performance of social channels report on results and uncover insights on optimization opportunities.
• Build strong cross-functional relationships across the organization including Communications Product Acquisition Marketing Sales and more.
• Write social posts for members of our leadership team to engage their networks around announcements and brand moments.
• Lead creative brainstorming sessions to find new opportunities to tell Plaids story via social media.
• Become an expert on telling the stories of our customers and employees to showcase our strong network and connections.
• Provides feedback on creative concepts and ways to translate this into social-first content.

Qualifications

$159600 - $210000 a year

The target base salary for this position ranges from $159600 / year to $210000 / year in San Francisco and New York.

The base salary range listed for this full-time position excludes commission (if applicable) equity and benefits. The pay range shown on each job posting is the minimum and maximum target for new-hire salaries. Actual pay may be higher or lower depending on factors like skills experience and relevant education or training.

Additional compensation in the form(s) of equity and / or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidates work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at emailprotected.

Please review our Candidate Privacy Notice here .

Key Skills

Business Consulting,Anti Money Laundering,Health,Gynaecology & Obstetrics,Actuary

Employment Type : Full-Time

Experience : years

Vacancy : 1