Social Media Producer Job at NESN in Watertown

Overview Social Media Producer at NESN. The role focuses on shaping how fans experience NESN and SportsNet Pittsburgh across digital platforms by producing and publishing real-time game highlights, branded content, and social-first storytelling that drives engagement and supports revenue goals. The ideal candidate is creative, detail-oriented, with strong editorial instincts and the ability to thrive in fast-paced, live-event environments.

Responsibilities Publish real-time highlights, graphics, and content from NESN and SportsNet Pittsburgh live games across all major social platforms.

Create, schedule, and optimize game tune-in posts, branded executions, and marketing promotions.

Monitor fan conversations, engage with audiences in an authentic voice, and foster a positive community experience.

Collaborate with marketing and sales teams to execute sponsorship activations, track performance, and deliver recap reporting.

Brainstorm and pitch new social-first concepts to drive growth, retention, and platform innovation.

Research and apply emerging trends, best practices, and platform updates to NESN / SNP social strategy.

Contribute to editorial planning, including building calendars and tagging content in Sprout Social for reporting and analytics.

Support collegiate and additional sports coverage with timely, relevant highlight and organic content posting.

Qualifications Strong understanding of social media platforms including Instagram, TikTok, Facebook, and X (formerly Twitter); experience with YouTube Shorts and Threads a plus.

1–3 years managing or producing content for brand, media, or sports social channels.

Experience with scheduling, publishing, analytics, and reporting tools (Sprout Social preferred).

Demonstrated ability to balance creativity with brand voice, editorial standards, and revenue priorities.

Excellent time management skills with the ability to prioritize multiple tasks in a live-event environment.

Strong editorial judgment and knowledge of the sports industry, trends, and fan culture.

Self-starter who thrives in collaborative, cross-functional team settings.

Willingness to work nights, weekends, and holidays to cover live games and events.

Company & Culture We believe in the potential within every individual. NESN is an equal opportunity employer and is committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.

Benefits Medical and Dental plans funded by NESN at approximately 85%

Pre-Tax HSA, FSA and Dependent Care Account

401(k) plan with employer match and profit sharing

Life Insurance, AD&D, Short and Long-Term Disability funded by NESN

Paid parental leave

Paid time off — 160 hours / 20 days per year

Team Store Discounts

Paid Volunteerism (up to 24 hours per year)

Tution Reimbursement and other educational support

Transit reimbursement up to $100 / month

Travel Assistance & ID Theft Protection

Estate Guidance

Additional information : NESN is owned by Fenway Sports Group and Delaware North, delivering sports programming regionally and nationally. NESN manages SportsNet Pittsburgh, serving PA, WV, and parts of MD, OH and NY. Our environment emphasizes passion, adaptability, creativity, collaboration, and growth.

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