Brand Development Manager

Summary

The Brand Development Manager will be instrumental in driving strategic growth, dealer engagement, and market share across the Central Division. This role demands strong leadership in planning, program development, and cross-functional collaboration with sales, operations, and marketing.

Essential Duties / Accountabilities

• Develop the 2026 HVAC business plan in alignment with divisional leadership.
• Create and manage the 2026 New Dealer Recruitment Program and Incentives.
• Design training programs to fully leverage Manufacturer Dealer Programs (Elite, AIM, Pro Partner, Step Up, Gree, etc.).
• Establish and maintain the 2026 pricing structure.
• Develop BI and Sales Force tracking tools to monitor dealer performance.
• Implement a Dealer Development training program for Territory Managers (TMs).
• Lead internal and external dealer development initiatives.
• Organize the 2026 Centralized Dealer Meeting.
• Support recruitment of new Territory Managers in metro markets.
• Partner with leadership on Hub Strategy and branch optimization.
• Streamline HVAC product offerings by branch to drive focus and improve inventory depth on high-demand items.
• Collaborate with Marketing to design and execute the 2026 HVAC budget, including monthly, quarterly, and annual dealer incentives, as well as dedicated dealer social media initiatives.
• Develop the 2026 TSA Training Calendar.
• Enhance dealer engagement through structured incentive programs, recognition initiatives, and performance-based competitions designed to promote participation and celebrate achievements.
• Establish Dealer of the Month, Quarter, and Year recognition programs.
• Establish and lead a Texas Dealer Advisory Committee composed of key stakeholders, including dealers, manufacturers, suppliers, and guest speakers, to foster collaboration and strategic alignment.
• Represent the company at all manufacturing events.
• Plan and coordinate strategic engagement experiences for high-performing dealers, including professional networking events, to strengthen relationships and enhance dealer loyalty.
• Drive initiatives that contribute directly to market share growth.
• Other duties as assigned.

Qualifications

Physical Demands and Work Environment