Sr Mgr Strategy and Analytics

Senior Manager Of Marketing Analytics

We are seeking a highly skilled and experienced Senior Manager of Marketing Analytics to join our dynamic team. In this role, you will bring an innovative mindset and strategic thinking to identify and solve complex and high-impact business challenges, delivering data and insights that drive results. The successful candidate will be involved in high-level strategic planning and decision-making for the marketing team, requiring a deep understanding of HealthEquity's market, industry trends, and organizational objectives.

You will be responsible for overseeing omnichannel analytics and developing comprehensive marketing dashboards. The data you and your team will deliver will help optimize performance and drive outcomes that directly impact the success of key strategic initiatives. This role is critical in driving data-driven decision-making processes within the marketing department and will lead a small, dedicated team of analysts.

What you'll be doing :

• Channel and Program Analysis and Reporting : Develop and maintain comprehensive channel-level reporting systems to track key performance indicators (KPIs) and metrics for B2B and B2C marketing efforts. Generate regular, actionable insights into channel performance, program effectiveness, and overall marketing impact to drive business outcomes and marketing results. Collaborate with cross-functional teams to gather and analyze data, ensuring accuracy in reporting and alignment with overall corporate reporting definitions and standards.
• Results and ROI / ROAS Analysis : Conduct in-depth analysis of marketing campaign spend and results, identify trends, and provide actionable insights. Present findings to key stakeholders and make recommendations for adjustments and improvements. Work closely with the team to iterate on strategies based on data-driven insights. Conduct thorough return on investment (ROI) analyses for each marketing channel and program. Identify areas for cost savings and revenue enhancement, aligning marketing strategies with overall financial goals.
• Reporting Dashboard : Develop and maintain a centralized reporting dashboard for real-time visibility into marketing channel and program performance, providing actionable insights and highlighting key performance indicators (KPIs) for all marketing activities. Customize dashboards to meet the specific needs of different stakeholders within the organization. Ensure data accuracy and consistency across all reporting tools.
• Channel and Program Optimization : Monitor and analyze performance across various marketing channels, including digital, social, email, and traditional media, to identify trends and optimize marketing strategies. Collaborate with marketing strategists and digital teams to enhance channel efficiency, conversion rates, and overall campaign performance. Stay abreast of industry trends and best practices to continuously refine optimization strategies.
• Test Matrix Development : Collaborate with campaign and program marketers, as well as channel owners, to design and execute A / B tests and multivariate tests to evaluate the impact of different variables on channel and program performance. Develop test matrices to systematically evaluate and refine marketing strategies. Collaborate with the marketing team to implement testing plans and interpret results.
• Documentation : Maintain detailed documentation of marketing channel strategies, test methodologies, and optimization processes. Ensure that documentation is easily accessible to team members and can serve as a reference for future campaigns. Continuously update documentation to reflect changes in strategies and best practices.
• Team Leadership : Lead, mentor, and develop a small team of marketing analysts, fostering a culture of collaboration, continuous learning, and excellence.
• Strategic Collaboration : Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business objectives.
• Executive Presence : Prepare and present detailed reports and recommendations on marketing performance to senior management and stakeholders, providing clear insights and actionable recommendations.

What you will need to be successful :

Salary Range : $115,000.00 To $140,000.00 / year

Benefits & Perks : The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including :

Why Work with HealthEquity

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you : your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.