Channel Strategist

DESCRIPTION :

Silicon Valley Bank is seeking a Channel Strategist focused on lead management and audience strategy.

The Channel Strategist role is preferred to be based in Austin, TX, however other remote locations in the United States may be considered.

Channel Planning & Strategy

• Document current state processes and workflows and propose opportunities for optimizations and customer journeys to improve CRO.
• Support project management to ensure detailed channel requirements are outlined for channel operational activation.
• Support Sales Operations critical requests in tracking form submissions within same day turn around.

Experienced within Marketing Automation Platform (Marketo) to deliver regular reports and draw insights on historical lead data, audience attributes, and lead performance metrics to support channel planning strategies.

Familiarity with CRM tools Microsoft Dynamics and Salesforce.

Collaborate with stakeholders in identifying target audience attributes and work cross-functionally in maintenance of audience segmentation.

5 years marketing automation experience in Marketo.