Director of Demand Generation

TriSearchBoston, MA, US

30+ days ago

Job type

Full-time

Job description

Job Description

Director of Demand Generation - Remote

Note : Must have Cybersecurity or Infrastructure Demand Generation background.

The worlds leading authority on malicious digital content and deepfake protection. The company serve enterprises, governments, news organizations and social media platforms, offering advanced solutions to verify and authenticate digital content files and secure real-time communication streams. The company was purpose-built by domain experts across cybersecurity, digital-forensics, artificial intelligence and computer vision.

The Role

Were looking for a scrappy, curious, and AI-savvy demand generation manager with strong marketing operations (MOPs) skills to drive qualified pipeline and build scalable infrastructure. This isnt a plug-and-play roleyoull have the freedom to shape how we generate demand, manage data, and optimize conversion across the funnel.

What Youll Do

Build and execute full-funnel demand generation campaigns across email, social, content syndication, paid media, events, and partnerships
Own and optimize our marketing tech stack, including HubSpot, GA4, Breeze Intelligence, LinkedIn, database tools, and emerging AI platforms
Design and manage segmented, data-driven campaigns using ABM-lite best practices
Leverage tools like Lemlist, PhantomBuster, Clay, ChatGPT, Jasper, Mutiny, Copy.ai, SurferSEO, Lavender, Salesloft / Outreach, and others to personalize outreach, automate engagement, and scale programs
Collaborate closely with sales to improve lead scoring, routing, and conversion workflows
Track funnel performance, attribution, and conversion metrics, and turn insights into action
Launch and iterate on growth experiments, content strategies, and new plays to accelerate pipeline
Stay ahead of the curve by experimenting with emerging AI tools that improve campaign performance and operational efficiency

Search, Outreach & Paid Program Ownership

Lead our search optimization strategy across Google and LinkedIn, including keyword research, site structure, and AI-enhanced content planning

Run outbound outreach campaigns using Clay, Lemlist, and PhantomBuster for scalable personalization

Manage LinkedIn and Google ad programs, including audience segmentation, creative testing, budget pacing, and ROI reporting

Website Management & Reporting

Manage updates and ongoing optimization of the company websiteensure performance, clarity, and conversion alignment with marketing goals

Own landing page development, A / B testing, CTAs, and form strategy

Leverage tools like GA4, Looker, HubSpot dashboards, and custom reporting tools to deliver actionable insights across traffic, lead sources, and funnel performance

Collaborate with content and design to improve site engagement and demand conversion

Use AI and no-code tools to accelerate site updates, personalization, and SEO impact

What Were Looking For

35 years of experience in B2B demand generation and / or marketing operations, ideally in a startup or high-growth environment

Proven track record of executing programs that deliver measurable pipeline impact

Hands-on experience with HubSpot, web CMS tools, and performance marketing platforms

Database wizardryyoure confident in slicing, segmenting, and activating lead / account data

Comfortable using AI to write, build, analyze, and scale campaigns

Fast learner with a growth mindsetyou love diving into new tools, techniques, and challenges

Bias for action and comfort with ambiguity in an early-stage startup environment

Bonus Points

Experience in cybersecurity, AI, or technical B2B industries

Familiarity with customer data platforms (CDPs), lead scoring frameworks, or enrichment strategies

Youve helped build or scale a demand generation function from the ground up

Why Join Us

Big market, bold vision, and a chance to make a measurable impact early

Culture that values autonomy, speed, curiosity, and continuous learning

Be part of a company thats rethinking go-to-market with AI at the core

LI-JW1

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Director Demand Generation • Boston, MA, US