Growth Marketing ManagerKrunchbox • Austin, TX, US
Growth Marketing Manager
Krunchbox • Austin, TX, US
3 days ago
Job type
- Full-time
Job descriptionProduce high-converting content : case studies, playbooks, one-pagers, landing pages, and email flows. Translate product updates into compelling value propositions and buyer narratives. Support Sales with competitive positioning (Alloy, Crisp, SPS). Build retailer-specific messaging for Lowe’s, Home Depot, Walmart, Target, etc. Strengthen Krunchbox’s presence in the U.S. retail vendor ecosystem. Own our digital footprint — website, SEO, social presence, and conversion paths. Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting. Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency. Run experiments to validate messaging, channels, and offers. Implement attribution and performance tracking across campaigns and channels. Manage presence at retail / CPG conferences. Execute micro-events, roundtables, and category-specific virtual sessions. Support referral and partner-driven growth motions. Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns. Execute A / B testing across ads, landing pages, and messaging. Optimize paid spend toward pipeline and CAC targets. Conduct keyword research, on-page optimization, and content planning. Build backlink strategies and authority-building content programs. Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments. Translate performance insights into tactical improvements. Conduct landing page experiments and funnel improvements. Run copy testing to improve conversion rates across acquisition paths. Predictable, high-quality pipeline aligned to 2026 GTM. Rising inbound velocity and growing top-of-funnel performance. Strong product launch execution for Reimagined and ClimateDemand. Differentiated messaging against competitors (Alloy, Crisp, SPS). Sales team equipped with strong collateral and competitive insights. 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B. Experience marketing to Sales, Operations, CPG, or Supply Chain personas. Proven track record of pipeline creation and campaign performance. Strong analytical mindset and comfort working with data. High-velocity operator comfortable in a scaling, founder-led environment. Based in Texas (Dallas / Austin preferred). Major ownership in shaping our North American growth engine. Unique AI-powered products launching in 2026. Fast-moving, high-impact environment with global reach. Competitive compensatio, 15 days PTO, & Health Insurance
Job Description
Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred)
Retail SaaS Analytics | North America Focus | Full-Time
About Krunchbox
Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world’s largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue.
Role Overview
The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia.
This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies.
What You’ll Own
Pipeline & Demand Generation
- Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers.
- Develop and optimize ICP-led outbound sequences with SDRs.
- Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams.
- Stand up launch campaigns for Reimagined and ClimateDemand (April 2026).
Content & Product Marketing
Brand & Positioning
Analytics & Optimization
Events & Ecosystem Plays
Performance Marketing
SEO & Content Strategy
Analytics & Experimentation
Conversion Rate Optimization (CRO)
What Success Looks Like
Ideal Experience
Why Join Krunchbox
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Growth Marketing Manager • Austin, TX, US
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