Senior Program Manager - Field Sales (Hybrid) - Orange County / Greater LA, CA

🌱 Grow With Us :

• Join Green House as a Retail Sales Program Manager 🌱 At Green House, we're more than just a creative marketing powerhouse—we're a thriving ecosystem where innovation meets strategy and passion fuels excellence.
• We specialize in nurturing beverage brands to reach their full potential, delivering impactful solutions that drive growth and captivate audiences.
• Our mission is to cultivate ideas that not only meet but exceed client expectations.
• At Green House, we believe that the best ideas emerge from diverse perspectives and a shared commitment to excellence.
• Job Summary Are you an experienced retail sales leader looking for an exciting opportunity to make an impact in the retail industry?
• We are looking for a Senior Program Manager - Field Sales  who is passionate about driving sales growth, building brand visibility, and strategically developing retail execution strategies.
• Reporting to the Group Account Director, you’ll collaborate with national, regional, and local stakeholders to maximize sales initiatives, strengthen distributor and wholesaler partnerships, and enhance retail execution across key markets.
• This role is a dynamic balance of 80% Human Capital Management, Planning, and Performance Oversight and 20% In-Field Support , giving you the opportunity to lead people and strategy while staying connected to the retail landscape.
• What You’ll Do Human Capital Management (80%) Lead hiring, onboarding, and training of field teams to execute retail strategies.
• Set KPI goals, track performance, and conduct regular evaluations across field teams and territories.
• Align team activities with brand priorities, client expectations, and program trends.
• Oversee communication across stakeholders and ensure compliance with Green House and client standards.
• Manage budgets related to human capital, including hiring, training, and performance oversight.
• Conduct monthly reviews on KPI tracking, training progress, and team development.
• In-Field Support (20%) Provide direct support to field sales teams in assigned territories.
• Meet with distributor and wholesaler partners to ensure alignment and support new initiatives.
• Develop retail strategies tailored to market opportunities and client commitments.
• Adjust KPIs based on field insights and provide detailed weekly / monthly / quarterly program reports.
• Share field performance insights with leadership to refine and improve execution strategies.
• Success Metrics Recruitment, onboarding, and retention of top field sales talent.
• Clear achievement of KPI goals and sales growth targets.
• Effective budget planning and alignment with program priorities.
• Strong relationships with distributor / wholesaler stakeholders.
• Measurable improvements in distribution, visibility, and case volume.

Qualifications Education :

Experience :

Leadership :

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Flexibility :

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