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Event Sales Manager
Event Sales ManagerThe Denver Athletic Club • Denver, CO, US
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Event Sales Manager

Event Sales Manager

The Denver Athletic Club • Denver, CO, US
30+ days ago
Job type
  • Full-time
Job description

The Denver Athletic Club is a private, member-owned club located in the heart of downtown Denver. With over a century of history and a reputation for exceptional hospitality, the Club is currently seeking a strategic and client-focused Event Sales Manager to lead the private events program and drive revenue growth.

This is a high-impact role suited for a motivated sales professional ready to evolve DAC's events program from a reactive model to a strategic, proactive approach. The Manager will focus on generating new business, qualifying leads, and guiding clients through a seamless booking experience-from inquiry through contract. The role is supported by an on-site Event Coordinator responsible for detailed planning and execution.

Compensation and Benefits :

  • Base salary of $55,000 plus commission
  • Earning potential of $75,000-$100,000+ based on bookings
  • Health, dental, and vision insurance (after 60 days)
  • Paid time off (after 90 days)
  • 401(k) with match
  • Paid holidays
  • Free downtown parking or RTD pass
  • Free shift meals
  • Employee discounts across DAC services (spa, salon, F&B)
  • Flexible, accountable scheduling : this is an exempt role with variable hours depending on events and client meetings. For example, if an event runs until 10 : 00 PM, the following day's schedule should reflect a later start. The workweek balances around 40 hours, with an emphasis on client coverage, sales activity, and team collaboration.

Responsibilities include :

  • Generate private event business through outreach, referrals, networking, and inbound inquiries
  • Qualify leads to ensure alignment with Club capabilities and service standards
  • Conduct site visits, tastings, and client consultations to close bookings
  • Draft and present custom proposals based on client needs and available space
  • Respond promptly to RFPs and leads from member and public channels
  • Manage contracts and support clients through the handoff to the Event Coordinator
  • Serve as the point of contact for high-profile and VIP events as needed
  • Collaborate with the culinary and food & beverage teams on menu packages
  • Support event-related marketing by providing content, ideas, and insight
  • Track monthly sales performance and report regularly to the Director of F&B
  • Maintain relationships with repeat clients, members, vendors, and event partners
  • Qualifications :

  • 3+ years of experience in event or catering sales, preferably in a private club, hotel, or venue
  • Proven ability to meet and exceed sales goals
  • Familiarity with food and beverage service standards and event flow
  • Experience with event software (Jonas preferred) and Microsoft Office
  • Excellent communication, organization, and follow-up skills
  • Experience contributing to marketing or promotional efforts is a plus
  • Bachelor's degree or equivalent experience
  • Willingness to work evenings and weekends as needed for key events
  • The Denver Athletic Club is an equal opportunity employer.

    Please fill in an application online as we do not accept applications at our location.

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    Event Sales Manager • Denver, CO, US

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