Director of Media, Marketing & AnalyticsSpecial Strong • Mckinney, TX, US

Director of Media, Marketing & Analytics

Special Strong • Mckinney, TX, US

6 hours ago

Job type

Full-time

Part-time

Job description

Digital Growth Leader

Special Strong is scaling nationwide expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance : paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth.

Flexible structure : part-time, full-time, or project-based depending on the candidate.

Compensation options :

Full-Time

Competitive salary based on experience
Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results
Significant earning upside for high performers

Part-Time

Compensation based on responsibilities and involvement

Optional performance incentives tied to results

Project-Based

Compensation based on scope, deliverables, and timeline

Optional performance incentives for hitting or exceeding targets

Key Responsibilities

Growth & Strategy

Own the full growth strategy across paid media, funnels, and user journeys

Lead cross-team execution with design, development, and operations

Run bi-monthly performance reviews with leadership

Paid Media & Funnel Optimization

Oversee Meta and Google ads : strategy, scaling, and optimization

Build franchise-ready funnels that drive booked calls and quality leads

Reduce acquisition costs through continuous testing and optimization

Tracking & Integrations

Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems

Diagnose and resolve pixel, attribution, and data issues

Ensure accurate tracking of appointments, lead quality, and follow-ups

Analytics & Reporting

Monitor performance across ads, content, and user flows

Deliver weekly reports with clear insights and actions

Identify trends, opportunities, and issues early

Flexible work from home options available.

Compensation : $80,000.00 - $120,000.00 per year

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Director Of Marketing • Mckinney, TX, US

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