Team & Agency Management
- Manage marketing staff and contractors including paid media specialist marketing manager designer and event manager
- Oversee relationships with PR agency and website design agency partners
- Provide direction and quality control to ensure deliverables meet brand standards
Campaign Execution & Operations
Own the marketing calendar and ensure all campaign assets (email social ads event collateral) are briefed approved and delivered on scheduleQA all marketing materials before launchchecking messaging accuracy brand alignment and compliance with safety / regulatory requirementsBuild and document repeatable workflows for campaign production from initial brief through approval and launchDemand Generation & Growth
Analyze current lead generation performance and contribute strategic ideas to grow lead volume and conversion ratesManage implementation of new demand generation initiativesCollaborate with sales to identify which leads are converting and adjust targeting / messaging accordinglyPerformance Reporting & Analysis
Build and deliver weekly dashboard showing website traffic lead volume cost per lead and campaign performance by channelConduct monthly deep-dives into whats working and whats not presenting clear recommendations to the fractional CMOIdentify budget reallocation opportunities based on ROI analysisshifting dollars from underperforming channels to winnersStrategic Support
Partner with fractional CMO on quarterly planning bringing ideas for new markets messaging angles or channel experimentsReview and provide input on content strategy ensuring web copy case studies and sales materials effectively communicate HeroWears value propositionMaintain competitive intelligence on how other workplace safety companies are positioning themselvesQualifications :
Experience & Expertise
7 years of marketing experience with at least 3 years in a marketing leadership roleProven track record managing marketing teams contractors and agency relationshipsStrong background in demand generation campaign management and performance marketing.Proficiency with marketing automation platforms CRM systems and analytics tools. Hubspot experience is a must though you dont need to be an expertExperience in B2B marketing preferably in manufacturing industrial or safety productsSkills & Competencies
Excellent project management skills with ability to juggle multiple prioritiesSharp eye for detail and commitment to high-quality marketing executionData-driven mindset with experience analyzing campaign performance and making recommendationsStrong communication skills and ability to collaborate with cross-functional teamsHands-on approachyoure comfortable rolling up your sleeves to write a campaign brief build a report or optimize a landing pageBonus Points
Experience stepping into interim or turnaround marketing rolesFamiliarity with safety industrial or wearable technology marketsAdditional Information :
This is an ideal opportunity for a seasoned marketing leader who thrives in dynamic environments and can make an immediate impact. Youll have the autonomy to drive results while working alongside experienced leadership. For the right person this interim role offers a unique chance to prove your value and potentially transition into a permanent leadership position as the company continues to scale.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work : No
Employment Type : Contract
Key Skills
Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills
Department / Functional Area : Marketing
Experience : years
Vacancy : 1