Media Strategy Manager Sr

At Doosan Bobcat, our success is powered by our people. Through our winning culture and one global team working together, we deliver the best products and service to our customers - and make the world a better place. Join our team today and start building your career with a worldwide leader.

Job Information

The Media Strategy Manager Sr is a strategic, data-driven professional responsible for developing and executing integrated paid media efforts across all channels-from national brand campaigns to local dealer support. This role manages full-funnel media planning and performance, balancing short-term lead generation with long-term brand growth. Leading a collaborative internal and agency team, this individual activates an integrated media mix (traditional and digital) to meet business objectives and accelerate customer acquisition. Success in this role requires strong leadership, deep media expertise, and a focus on results, innovation, and continuous optimization.

Beyond campaign activation, this position ensures media strategies are aligned with overall business goals, measurement and reporting processes support decision-making, and the latest media trends and technologies are integrated proactively.

Role & Responsibility

Developing Media Strategies

• Create and execute comprehensive, integrated paid media strategies supporting brand awareness, demand generation, and lead conversion across traditional (TV, radio, print, OOH) and digital channels (SEM, SEO, paid social, display, video).
• Align media plans with overall business objectives, supporting both national and local markets through scalable frameworks for dealer networks, field marketing, and brand teams.
• Balance short-term lead targets with long-term brand and market development to ensure sustained growth.

Performance Marketing & Customer Acquisition

Measurement and Data-Driven Insights

Leadership & Collaboration

Media Innovation & Trend Adoption

Channel Strategy Leadership

Job Requirement

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more.

Doosan is an Equal Opportunity Employer, including Individuals with Disabilities and Protected Veterans. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263.

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Pay Transparency : Minimum Pay : $120,000 - Maximum Pay : $180,000

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