This position is responsible for leading the long-term brand and B2B marketing social media and campaign strategy through establishment and stewardship of the brand foundation, management of the long-term brand strategic plan, exploration of brand-based opportunities outside of current activities, and representation of the brand. Position Compensation Range : Pay Rate Type : Salary Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates. Primary Accountabilities Social Media Strategy : Ability to create and execute thoughtful, creative and comprehensive social media strategies that align with brand and business objectives. Social Media Content and Messaging : Experience in developing social media content / copy, creative, and messaging to increase brand value and engagement. Platforms : proficiency with : Facebook, LinkedIn, X, Instagram, YouTube & Google Business / Search. Marketing Campaign Strategy Development and Execution : Ability to develop and execute against marketing strategies that align with business goals across various digital channels including advertising, blog, and social media. Brand Reputation Management : Leading brand reputation efforts and monitoring sentiment and reputation across various online properties including social media, google and other rating a review platforms. Project and Editorial Management : Strong editorial management skills for complex programs. Principles of Marketing : Strong knowledge of marketing strategies, principles, practices, and techniques. Research and Competitive Analysis : Ability to perform research on trends and audience preferences and analyze competitive landscape providing recommendations for how MSA should or should not engage.
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements. Specialized Knowledge & Skills Requirements Demonstrated experience providing customer-driven solutions, support or service. Strong command of the design process and experience with service design methodologies and / or related design disciplines. Ability to formulate, articulate and execute a design-led approach, gathering support and participation from non-designer peers and leaders. Demonstrated experience presenting elegant concepts and frameworks, that simplify complex ecosystems, to senior leadership and influencing decision-makers. Ability to work independently or collaboratively to craft and employ custom tools and exercises as the design process unfolds. Strong visual communications and information design skills.
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Social Media Consultant • Boston, MA, United States