Talent.com
Gap Inc. Sr. Director - Loyalty Strategy + Experience
Gap Inc. Sr. Director - Loyalty Strategy + ExperienceGap Inc. • San Francisco, CA, United States
Gap Inc. Sr. Director - Loyalty Strategy + Experience

Gap Inc. Sr. Director - Loyalty Strategy + Experience

Gap Inc. • San Francisco, CA, United States
7 days ago
Job type
  • Full-time
Job description

About Gap Inc. Our brands bridge the gaps we see in the world.

Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

The simple idea‑that we all deserve to belong, and on our own terms‑is core to who we are as a company and how we make decisions.

Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet.

Ready to learn fast, create with audacity and lead boldly? Join our team.

About the Role

As the Sr. Director of Loyalty - Strategy + Experience, you will be at the forefront of shaping the future of customer engagement across a portfolio of iconic brands. This role is responsible for leading the strategic vision, innovation roadmap, and enterprise‑wide execution of loyalty initiatives that drive customer retention, brand affinity, and long‑term value creation.

You will partner closely with senior leaders across brand, marketing, digital, and operations to embed loyalty into the core of the customer experience. With a deep understanding of market trends, customer insights, and emerging technologies, you will architect and evolve loyalty strategies that differentiate the company in a competitive retail landscape.

What You’ll Do

Innovation Strategy, Design & Implementation

  • Spearhead the enterprise‑wide vision and roadmap for loyalty innovation, designing transformative constructs that elevate customer experience and drive brand affinity.
  • Partner with Brand Experience and Marketplace leaders to co‑create next‑generation loyalty strategies that anticipate customer needs and unlock long‑term engagement.
  • Establish a continuous innovation cycle by embedding agile experimentation, customer feedback loops, and performance analytics into loyalty program development.

Program Effectiveness & Strategic Opportunity Identification

  • Lead enterprise‑level assessments of loyalty program performance, identifying strategic levers for growth, differentiation, and operational excellence.
  • Translate complex data sets into actionable insights, guiding the evolution of loyalty offerings to meet shifting consumer behaviors and business priorities.
  • Present strategic recommendations to executive leadership, influencing investment decisions and enterprise prioritization.
  • Market Intelligence & Trend Leadership

  • Serve as the organization's authority on loyalty trends, technologies, and competitive dynamics, ensuring the company remains at the forefront of customer engagement innovation.
  • Identify and evaluate emerging platforms, partnerships, and capabilities that can be leveraged to future‑proof loyalty strategies.
  • Lead strategic benchmarking and scenario planning to inform long‑term loyalty positioning and innovation pipelines.
  • Cross‑Functional Strategy & Brand Integration

  • Act as a strategic integrator across brand, marketing, digital, and operations teams to ensure loyalty is embedded in the customer value proposition and brand experience.
  • Guide the development of Long Range Plans (LRPs) by providing loyalty‑specific insights, forecasts, and strategic frameworks.
  • Ensure loyalty strategies are aligned with enterprise transformation initiatives and brand‑level business goals.
  • Enterprise Value Creation & Strategic Partnerships

  • Drive enterprise value by identifying and executing loyalty strategies that enhance customer lifetime value, reduce churn, and increase share of wallet.
  • Cultivate strategic partnerships across internal and external ecosystems to accelerate innovation and scale impact.
  • Lead cross‑functional work streams with a focus on delivering measurable business outcomes and customer‑centric value.
  • Executive Communication & Leadership

  • Serve as a trusted advisor to senior executives, translating complex insights into compelling narratives that drive strategic alignment and decision‑making.
  • Develop and deliver high‑impact presentations and business cases to influence C‑suite and board‑level stakeholders.
  • Build and lead a high‑performing team of strategists and experience designers, fostering a culture of innovation, accountability, and excellence.
  • Who You Are

  • Experience in loyalty strategy, customer experience, or corporate strategy, preferably within retail, consumer, or digital‑first environments.
  • Proven success in leading enterprise transformation and innovation initiatives.
  • Deep understanding of customer behavior, loyalty economics, and omnichannel engagement strategies.
  • Strong analytical, strategic thinking, and executive communication skills.
  • Experience working in a matrixed organization with cross‑functional leadership responsibilities.
  • Passion for customer‑centric innovation and a track record of delivering measurable business impact.
  • Benefits at Gap Inc.

  • Merchandise discount for our brands : 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
  • For eligible employees
  • Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

    Salary Range : $195,800 - $269,300 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

    #J-18808-Ljbffr

    Create a job alert for this search

    Director Strategy • San Francisco, CA, United States

    Related jobs
    Sr Talent Acquisition Manager

    Sr Talent Acquisition Manager

    Vaco by Highspring • Belvedere, California, United States
    Permanent
    Job Title : Senior Talent Acquisition Manager – Fashion Industry.Location : Beverly Hills, CA (Fully Onsite).We are partnering with a fast-growing, innovative fashion and lifestyle brand headquartere...Show more
    Last updated: 30+ days ago • Promoted
    Director of Development (0462U) - MPS

    Director of Development (0462U) - MPS

    University of California-Berkeley • Berkeley, CA, United States
    Full-time +1
    At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special pla...Show more
    Last updated: 30+ days ago • Promoted
    Director Strategy & Initiative Design

    Director Strategy & Initiative Design

    Equinix • Redwood City, CA, US
    Full-time
    Director Strategy & Initiative.Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.A place whe...Show more
    Last updated: 11 days ago • Promoted
    Solution Director, Employee Experience Solutions - Healthcare Growth

    Solution Director, Employee Experience Solutions - Healthcare Growth

    PG Forsta • Emeryville, CA, United States
    Full-time
    PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understan...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Director, North America Strategy

    Sr. Director, North America Strategy

    Visa • San Francisco, California, USA
    Full-time
    North America is the largest of Visas five geographic regions and drives over 40% of the companys total revenue.North America Strategy team works directly with the regions President and other membe...Show more
    Last updated: 9 days ago • Promoted
    Senior Director, GTM Strategy and Planning

    Senior Director, GTM Strategy and Planning

    Klaviyo • San Francisco, CA, US
    Full-time
    Enter the verification code sent to confirm you are not a robot, then submit your application.This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, ...Show more
    Last updated: 19 days ago • Promoted
    Sr. Director, GTM Strategy & Programs

    Sr. Director, GTM Strategy & Programs

    Docusign • San Francisco, California, USA
    Full-time +1
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critic...Show more
    Last updated: 18 days ago • Promoted
    Director, Strategy and Insights Enablement Lead (EPL)

    Director, Strategy and Insights Enablement Lead (EPL)

    San Francisco Staffing • South San Francisco, CA, US
    Full-time
    Strategy And Insights Enablement Lead.It's what drives us to innovate.To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.Cr...Show more
    Last updated: 22 days ago • Promoted
    Senior Director, Strategy

    Senior Director, Strategy

    C3 Ai • Redwood City, California, USA
    Full-time
    C3 AI (NYSE : AI) is the Enterprise AI application software company.C3 AI delivers a family of fully integrated products including the C3 Agentic AI Platform an end-to-end platform for developing de...Show more
    Last updated: 4 days ago • Promoted
    Director of Strategic Accounts (SLED) California

    Director of Strategic Accounts (SLED) California

    Tanium • Emeryville, CA, US
    Full-time
    Director Of Strategic Accounts SLED (CA).As a Director of Strategic Accounts (DSA) on the Tanium SLED field sales team, you will be responsible for generating opportunities to position the Tanium ...Show more
    Last updated: 30+ days ago • Promoted
    Gap Inc. Sr. Director - Loyalty Strategy + Experience

    Gap Inc. Sr. Director - Loyalty Strategy + Experience

    BoF Careers • San Francisco, CA, US
    Full-time
    Director - Loyalty Strategy + Experience gap inc.Show more
    Last updated: 8 days ago • Promoted
    Director, Portfolio Strategy

    Director, Portfolio Strategy

    Summit Therapeutics Sub • Menlo Park, California, USA
    Full-time
    Location : Menlo Park CA Princeton NJ or Miami FL onsite.Ivonescimab known as SMT112 is a novel potential first-in-class investigational. PD-1 with the anti-angiogenesis effects associated with block...Show more
    Last updated: 18 days ago • Promoted
    Associate Director (4575C), Haas School of Business - 82664

    Associate Director (4575C), Haas School of Business - 82664

    InsideHigherEd • Berkeley, California, United States
    Full-time +1
    Associate Director (4575C), Haas School of Business - 82664.At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive.Our cult...Show more
    Last updated: 2 days ago • Promoted
    Strategy Director

    Strategy Director

    ClifyX • San Francisco, CA, US
    Full-time
    Strategy, Business Development, Experience Strategy, Digital Business Transformation, Consulting, Leadership.Remote Northeast, NY, NJ, PA, DC, MD, VA, MA, CT $208,000-$312,000 a year, based on NYC ...Show more
    Last updated: 22 days ago • Promoted
    Sr. Director, GTM Strategy & Programs

    Sr. Director, GTM Strategy & Programs

    DocuSign • San Francisco, CA, US
    Full-time +1
    Go-to-Market Strategy & Programs Leader.Docusign is growing fast and we are looking for people to join our high performance team who are excited to make an impact. We are seeking a visionary and res...Show more
    Last updated: 16 days ago • Promoted
    Senior Director, Advanced Analytics

    Senior Director, Advanced Analytics

    BeiGene • San Carlos, CA, US
    Full-time
    Director, Advanced Analytics in San Carlos, CA : .Job Duties : Performing risk assessment, customer segmentation and targeting, promotion response and return on investment analytics, and patient flow ...Show more
    Last updated: 1 day ago • Promoted
    Strategic Alliances Director

    Strategic Alliances Director

    Acumen Solutions • San Francisco, CA, US
    Full-time
    As a leading management and technology consulting firm, Acumen Solutions offers a range of challenging and rewarding opportunities whether you're just starting out in your career, looking to advanc...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager / Director, Strategy and OperationsRedwood City, California, United States

    Senior Manager / Director, Strategy and OperationsRedwood City, California, United States

    Moloco • Redwood City, CA, US
    Full-time
    Senior Manager / Director, Strategy And Operations.Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, eleva...Show more
    Last updated: 30+ days ago • Promoted