Executive Director, Marketing

Executive Director, Marketing

The Executive Director, Marketing is a strategic and visionary leader responsible for defining and shaping NASCO's overall narrative, product positioning, and executing GTM initiatives for both health plan and provider audiences. This role oversees all marketing functions, including brand, corporate, product, field, and marketing operations. The Executive Director, Marketing is a critical leader and thought partner to cross-functional leadership bringing clarity to ambiguity, aligning goals, and ensuring seamless launch plans, KPIs, and performance measurements.

Responsibilities

Defines and owns the overarching product marketing strategy across the portfolio, including the creation of compelling messaging and content

• Builds and manages a high-performing team of marketers, fostering a culture of innovation and accountability
• Develops and executes annual and quarterly marketing plan, including go-to-market planning and execution for new product launches and feature rollouts
• Defines and evolves brand identity to resonate with target audiences and differentiate in the market
• Collaborates with Product, Technology, Pre-Sales, Sales, Partnerships, Customer Success, and Operations to drive alignment and clarity across go-to-market initiatives to ensure alignment with corporate strategy, product roadmaps, and market opportunities
• Synthesizes market insights and performance data to inform strategy and optimize campaigns
• Supports executive-level engagements, including keynotes, briefings, and strategic partnerships

Qualifications

Required Knowledge, Skills, and Abilities :

Required Experience :

Required Training, Certification and Education :

Working Conditions :

Benefits Overview

At NASCO, we trust our workforce to be fully remote, working from their home. This benefit offers significant, personalized outcomes for each associate including work / life balance, savings on commuting, work clothing, and increased time to spend on personal activities.

Our full benefit package is designed to support the physical, mental, and financial health of our associates. We offer :

Physical and Mental Health Benefits

Financial Health Benefits

Other Benefits

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability. Must have legal authority to work in the US.

We will not accept applicants that use AI when answering the screening questions. Applicants who use AI to answer any questions or to complete their application will not be considered for employment.