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Marketing Manager / Senior Manager

GoNetZeroSingapore, Michigan, Singapore

30+ days ago

Job type

Full-time

Job description

Sembcorp is a leading energy and urban solutions provider headquartered in Singapore. Led by its purpose to drive energy transition, Sembcorp delivers sustainable energy solutions and urban developments by leveraging its sector expertise and global track record.

As the carbon management business of Sembcorp Industries, a Singapore Exchange-listed company, GoNetZero empowers clients worldwide to achieve their net-zero goals. GoNetZero offers end-to-end solutions through its digital platform, as well as verified environmental attributes including Energy Attribute Certificates and carbon credits.

This role reports directly to the Head, Marketing & PR at GoNetZero. You will be a key player in shaping and executing the marketing strategies that drive awareness, engagement and adoption of GoNetZero’s solutions in a rapidly-growing sector.

Key responsibilities

Together with the Head, Marketing & PR, develop and execute marketing strategies that align with business objectives for different workstreams
Craft region-specific marketing plans to penetrate key target markets

2. Demand Generation :

Collaborate with stakeholders and cross-functional teams to plan and execute events and webinars showcasing company expertise and solutions

Lead and manage digital marketing campaigns, including EDM campaigns, SEM / SEO initiatives, Account-Based Marketing campaigns, and other performance marketing efforts to boost brand awareness and drive conversions

Understand the sales funnel and collaborate with sales and other teams to refine the prospect nurturing process

3. Product Marketing :

Develop product positioning and messaging that resonates with target audiences

Work with product teams to create compelling sales collateral, product datasheets, case studies, and other marketing materials

Support product launches by crafting go-to-market strategies that align with business goals.

Monitor product uptake, customer behavior and usage performance and provide insights to help refine marketing efforts

4. Market Research :

Continuously monitor market trends, competitor activities, and regulatory changes to identify growth opportunities

Provide recommendations to leadership based on data-driven marketing insights to influence business go-to-market strategies

5. Website and CRM Management :

Oversee and manage the company’s website to ensure it is up to date with accurate, relevant content and optimised for performance

Manage the CRM system, ensuring data integrity, segmentation, and effective lead nurturing processes

Track, analyze, and report on website and CRM performance metrics to continuously improve lead generation and conversion rates

Collaborate with external vendors and agencies to execute marketing initiatives, ensuring quality, timelines, and budget compliance

Maintain and manage relationships with key partners and vendors to support marketing efforts effectively

Preferred Skills & Qualifications :

Bachelor’s Degree in Marketing or relevant discipline

5 to 8 years of experience in marketing

Strong understanding of sales funnel, experience in lead nurturing and prospect conversion.

High proficiency in English

Good communicator (written and verbal) that demonstrates keen awareness of messaging nuances and understanding of client motivations and pain points

Proficiency in Business Chinese is a plus, as the role may occasionally involve engaging with Mandarin-speaking stakeholders. However, our clientele is global, and we welcome candidates from all backgrounds who can operate effectively in an international environment

Experience in sustainability and decarbonization is a bonus

Design capabilities are a plus

Highly-organized, self-motivated and comfortable in a dynamic, business-first environment

Able to adapt to fast-paced environments and pivot tactics to continually drive optimized outcomes

Comfortable with disrupting the status quo and constantly wanting to drive and deliver innovation

Keen to learn with a global mindset; having the mindset to develop marketing approaches tailored to different markets and cultural or business environments

A team player, who proactively contributes to team goals

Our Culture at Sembcorp

At Sembcorp, our culture is shaped by a strong set of shared behaviors that guide the way we work and uphold our commitment to driving the energy transition.

We foster an institution-first mindset, where the success of Sembcorp takes precedence over individual interests. Collaboration is at the heart of what we do, as we work seamlessly across markets, businesses, and functions to achieve our goals together. Accountability is a core principle, ensuring that we take ownership of our commitments and deliver on them with integrity and excellence. These values define who we are and create a workplace where our people can thrive while making a meaningful impact on driving energy transition.

Join us in making a real impact!

This is a 100% in-office position. The successful candidate must be available to work from our corporate office during regular business hours.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Writing / Editing

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Senior Marketing Manager • Singapore, Michigan, Singapore