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Paid Ads Specialist

Paid Ads Specialist

TheeDigitalRaleigh, NC
30+ days ago
Job type
  • Full-time
  • Remote
Job description

What You’ll Do

  • Craft compelling creative and converting ad copy to maximize CTR
  • Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites
  • Ability to find and enter negative keywords into campaigns as needed
  • Implement successful bidding strategies and effective keyword management
  • Create and optimize landing pages to increase quality score
  • Devise and implement effective A / B tests to optimize conversion rates
  • Effectively target buyer personas for clients across a wide array of business verticals
  • Create effective remarketing campaigns for clients across a wide array of business verticals
  • Create creative display and dynamic shopping ads when needed
  • Comprehend entire sales funnel attached to the advertisements created
  • Familiarity with Google Ads and Google Analytics reporting interface

What You’ll Need

Required Skills / Certifications

  • PPC experience with Google and Bing ads – 1+ years
  • Current Google Ads certifications
  • Excellent verbal and written communication skills
  • Intricate knowledge of paid advertising best practices
  • Ability to generate specific KPI’s and report on them
  • Proficient with Google Analytics, Tag Manager, Search Console for setting up event tracking and monitoring results
  • Proficient with WordPress for building landing pages and updating content
  • Proficient with HubSpot for analyzing quality of leads
  • Proficient with digital marketing tools such as Ahrefs, SEMRush, etc.
  • Proficient with Google Workspace including Docs and Sheets
  • Basic data analysis skills

    • The Following Are Not Required, But Certainly a Plus

  • Agency experience – 2+ years
  • Experience with Facebook and other social media ad platforms
  • Advanced knowledge of Google Analytics, Tag Manager, Search Console and SEO tools
  • Advanced data analysis skills
  • Bing Ads certifications
  • Facebook Ads certifications
  • HubSpot certifications
  • Technical SEO knowledge

    • Why TheeDigital?

    Company Culture

  • 100% remote work with regular online team meetings and slack communication
  • A collaborative, tight knit team focused on client success and career development
  • Team recognition with gift cards for Employee of the Month, best performing blogs, and other contests
  • Team building events. Get to know your work friends better with regular online team building activities and celebrations.
  • Every role matters and creates impact

    • Work Perks

  • Competitive salary
  • Paid vacation, sick, and holidays (including your birthday!)
  • Great health benefits package, including dental, vision, and life insurance
  • 401(k) plan with company match
  • Employee advancement and growth potential
  • Opportunity to work with and learn from the industry’s smartest people
  • Opportunity to work with and grow the best local and nationwide businesses

    • Fields marked with an asterisk (

  • are required.

    • Your information is collected for the sole purpose of providing services described on this website.

    Your private information is held in strict confidence. We will never release, share or sell your information to any other entities. We hate spam too!

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    Paid Ads Specialist • Raleigh, NC

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