Strategic Communications Manager (30-40 hours / week)

The Playtime Project seeks a Strategic Communications Manager to serve in a critical role that helps position the community-based nonprofit as a leader and advocate for children and families experiencing housing insecurity. We are looking for a strategic communicator to join a nimble team that serves 11 sites in the District of Columbia and Prince George's County, Maryland, to proactively tell the story of our impact in the region as we continue to grow into our 22nd year.

The Strategic Communications Manager (SCM)will report to the Development Director and lead the development of an integrated communications strategy that supports the mission, vision, and brand positioning of the organization and our initiatives. This new role will work proactively across our community of stakeholders to identify engaging story ideas and craft creative content for multiple audiences across the system’s channels. This role focuses on advancing the organization’s profile, fostering positive relationships with funders, community partners and the media. The SCM works closely with the development and program teams, oversees communications interns, and represents Playtime to the public and key corporate sponsors.

RESPONSIBILITIES :

Strategic Communications : Manage and shape how the entire organization communicates — internally and externally — so that all messaging supports mission, reputation, and long-term goals, including fundraising.

In conjunction with Playtime’s Development Director, design annual strategic communications strategies that will foster Playtime’s goals and objectives, and increase Playtime’s visibility with, volunteers, donors, client families and other key identified audiences.

• Chart the course for Playtime’s marketing and outreach strategy to Playtime’s client families and site partners to help promote Playtime among key audiences to grow our programs.
• Oversee robust communications content schedule, including : print newsletter, monthly e-newsletters, blog posts, social media posts, etc.
• Proactively identify and develop content opportunities that align with Playtime’s strategic goals and brand positioning.
• Ensures consistency of voice, messaging, and branding across all communication materials.

Development Communications : Inspire and sustain financial contributions through persuasive, donor-centered storytelling and materials.

Partner with the Development Director and Development Manager to craft fundraising materials, including appeals, campaigns, newsletters, donor spotlights, and stewardship updates to effectively communicate the organization’s mission and impact.

Public and Corporate Engagement : Tells Playtime's story by generating compelling content.

Seek and implement new methods and creative strategies to increase internal and external awareness of key events and changes at Playtime including the launch of new services and locations, fundraising campaigns, special events, and news.

Digital Presence and Brand Management : Oversee Playtime’s website, email communications, and social media channels, maintaining a regular schedule of content that promotes giving, volunteerism, and awareness. Monitor digital analytics to inform content strategy and monitor ROI.

Provide editing and strategic communications guidance to Playtime documents across departments. Determine processes for review and disseminate to staff.

Team & Intern Management

Supervise communications interns and / or volunteers, providing mentorship, feedback, and project coordination.

EDUCATION, SKILLS & EXPERIENCE

COMPUTER / TECHNOLOGY SKILLS