Program Director

Job Title :

• Program Director – High Country Radio Location : Boone, NC and surrounding areas Reports To : General Manager / Operations Manager Employment Type : Full-Time Position Summary The Program Director is responsible for the strategic development, execution, and oversight of all on-air and digital content across a multi-station local radio group.
• This role works in close partnership with the Operations Manager to ensure that programming, production, and technical operations are seamlessly aligned with the organization’s business objectives and community-focused mission.
• The successful candidate will combine strong leadership, operational collaboration, and creative vision to deliver programming that both strengthens audience engagement and reflects the unique character of the local community.
• Essential Duties and Responsibilities Programming Strategy & Execution Develop and implement station programming strategies that align with company goals and community values.
• Manage programming schedules, content clocks, and music rotations to maintain consistent brand identity and format integrity, aligning with corporate guidelines.
• Supervise and mentor on-air talent to ensure the highest standards of content quality, professionalism, and local relevance.
• Collaborate with the Operations Manager to coordinate live broadcasts, events, production needs, and technical resources.
• Partner with news, promotions, and digital teams to integrate local content across all platforms, enhancing listener engagement and brand presence.
• Evaluate programming performance and recommend data-driven improvements.
• Operational Leadership Work closely with the Operations Manager to ensure efficient and compliant daily operations across all stations.
• Collaborate with engineering and production departments to maintain broadcast excellence and FCC compliance.
• Ensure effective communication and collaboration between programming, operations, promotions, sales, and traffic, teams to support business objectives.
• Participate in strategic planning sessions to align programming initiatives with company-wide marketing and revenue goals.
• Community Engagement & Representation Lead the creation of programming that authentically represents the local community’s diversity, culture, and interests.
• Build and maintain relationships with community leaders, organizations, and partners to identify opportunities for collaboration.
• Represent the station group at public events, civic functions, and community initiatives to strengthen local visibility and trust.
• Oversee community-driven content and ensure alignment with the company’s brand standards and public service commitments.
• Qualifications Bachelor’s degree in Communications, Broadcasting, Media Management, or related field preferred.
• Minimum of 3–5 years of progressive experience in radio programming, content management, or operations leadership.
• Demonstrated ability to collaborate effectively across programming, operations, engineering, and sales departments.
• Strong knowledge of broadcast automation and music scheduling systems (e.g., MusicMaster & WideOrbit).
• Familiarity with FCC regulations, EAS requirements, and broadcast compliance standards.
• Proven leadership, organizational, and interpersonal communication skills.
• Ability to balance creative programming vision with operational discipline and business priorities.
• Why Join Our Team As a key member of our leadership team, the Programming Manager will help shape the sound, culture, and community impact of our stations.
• This is an opportunity to make a measurable difference in how local radio connects, informs, and inspires — while working in an organization that values innovation, teamwork, and community service.
• Curtis Media Group is an Equal Opportunity Employer.
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