Product Marketing Manager (City of Industry)

About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.

This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.

Role Summary

The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.

This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.

Responsibilities

Key Responsibilities

1. Product Positioning and Messaging

• Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
• Build product briefs, value propositions, talking points, and competitive stories
• Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative

2. Go-to-Market Ownership

3. Competitive and Market Analysis

4. Sales and Channel Support

5. Cross-Functional Execution

6. Internal Leadership and Process

Qualifications

Preferred

Cultural Fit