Content & SEO Analyst

DESCRIPTION

We're looking for a strategic, proactive Content & SEO Analyst to join our Enterprise Website team. You will support our SEO and content efforts by assisting with content publishing, on-page optimization, localization (geo-specific content), analytics reporting, and SEO content development.

This is a hands-on role ideal for someone looking to grow in digital marketing, SEO, and web content strategy within an enterprise WordPress environment.

RESPONSIBILITIES

SEO Content Development

• Research and draft SEO-optimized content (articles, website landing pages, FAQs, etc.)
• Collaborate with the Content Manager and Senior SEO Strategist to align content with tone, brand, business and performance goals
• Optimize content for search engines and AI Overviews (keywords, internal linking, authoritative, structure)
• Rewrite or refresh underperforming content based on analytics and SEO and AI performance audits
• Contribute to content briefs, outlines, and keyword clustering documents

On-Page SEO & Content Management

Localization & Geo-Targeting Support

Analytics & Reporting Support

Required Skills

Qualifications :

SALARY RANGE

The pay range for this position is $75,000 to $100,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

PERKS & BENEFITS

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A- / Excellent".