Marketing Associate

We are seeking a highly motivated and detail-oriented Marketing Associate to support our online advertising and marketing initiatives. This is an excellent opportunity for someone who is passionate about performance marketing, data-driven strategies, and digital platforms.In this role, you'll manage ad campaigns across Google, social media, and marketplace platforms, assist in analyzing campaign data, and support our web development team on marketing-related tasks.Ad Campaign ManagementCreate, manage, and optimize paid media campaigns across platforms including Google Ads, Meta (Facebook / Instagram), Amazon, and other relevant digital channels. Collaborate with creative and content teams to develop high-performing ad creatives and copy tailored to campaign goals and target audiences. Implement audience segmentation and targeting strategies to maximize ad relevance and ROI. Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to ensure efficiency and goal alignment. Make real-time adjustments to bids, budgets, and creative based on performance data. Analytics & Reporting Collect data from advertising platforms, Google Analytics, and other marketing tools and assess campaign effectiveness with supervisor. Update dashboards and generate weekly / monthly performance reports highlighting key metrics, trends, and actionable insights. Identify underperforming areas and proactively suggest optimizations or strategy shifts. Support marketing experiments by tracking KPIs before, during, and after execution. Strategy Support Collaborate with the Growth Marketing Manager to brainstorm and support integrated marketing strategies and go-to-market plans. Conduct competitor analysis and market research to inform targeting and positioning strategies. Assist in the development of audience personas and journey mapping. Stay informed about emerging marketing trends, tools, and best practices to contribute to continuous improvement. Web Support Assist the Growth Marketing Manager with routine webpage updates using a component builder (no coding knowledge required). Coordinate with content creators and designers to implement campaign-specific page elements. Monitor website and flag potential issues with layout, UX, or conversion flows. Help with on-site SEO optimizations (e.g., meta descriptions, alt text, basic keyword tagging) under supervision. We know this role is important and are looking for a Full-Time in person employee and team member that will work at our beautiful West Jordan office. Now that you know what we need and if you are qualified, how about who we are? Grace Company is a leader in the quilting manufacturing market. Having been in business for over 35 years we connect quilters with their passions and use innovations to make the hobby easier and more accessible than ever. We sell direct to consumers, work with OEM clients, and have a robust dealer network that we strive to support every day. Our product lines range from machines and frames, all the way to rotary cutters. We put our employees and customers first. If this sounds like a place you would like to learn more about, please apply. We would love to have another person who is excited to be part of our team.Compensation and Benefits : Starting Salary : $50,000 - $60,000 depending on experience and skills6 Paid Holidays as well as 2 additional floating holidayHealth / Dental / Vision Insurance through Regence / Principal10 days Paid Vacation401k Retirement Plan w / company contribution match up to 4%Accrued Sick Time Off