Marketing Operations Lead

Marketing Operations Lead

We're seeking a Marketing Operations Lead to own our brand storytelling, content development, marketing operations, and performance-driven lead generation. This role blends strategic messaging and content leadership with marketing infrastructure, campaign execution, and digital advertising expertise. As a fintech company providing working capital loans and lines of credit to small business owners with annual revenues between $250,000 and $10 million, you'll play a key role in attracting and nurturing high-quality leads through targeted digital channels.

You'll shape how the market sees us, ensure our internal and partner communications align with our mission, and build the marketing systems (email, CRM, reporting) that drive scalable growth. You'll also manage paid and organic search campaigns to generate leads efficiently. You'll work closely with our executive team, sales, and business development to turn our strategy into measurable results.

Job Responsibilities

Brand & Content Leadership

• Craft and champion our brand narrative, aligning our vision, mission, and services for small business owners with messaging across the company. This includes, but is not limited to, website, social, email, and partner channels.
• Develop and maintain a content calendar, producing or overseeing blogs, newsletters, sales materials, case studies, videos, and thought leadership tailored to fintech and small business financing.
• Build branded kits, pitch decks, and onboarding materials for ISOs, embedded partners, and strategic alliances.
• Manage internal and external communications, ensuring consistent voice and storytelling.

Marketing Operations & Campaign Execution

Lead Generation & Digital Advertising

Customer Content and Reviews

Enablement & Cross-Team Impact

What You Bring