Global Head of Loyalty and eCommerce

Head Of Loyalty And eCommerce

The Head Of Loyalty And eCommerce will lead the global digital commerce agenda, driving the growth, adoption, and impact of the brand's digital ecosystem across markets. This role is responsible for defining the long-term strategy and operational framework for eCommerce and loyalty ensuring seamless, connected, and profitable digital experiences across all owned and operated channels (app, web, kiosk, and delivery).

This leader will bring deep loyalty expertise and a proven track record in scaling best-in-class loyalty programs, optimizing for penetration, engagement, and retention. They will act as a strategic partner to markets and cross-functional leaders, ensuring alignment between the commercial, brand, and technology roadmaps.

Global Strategy & Leadership

• Define and lead the global loyalty strategy, setting the vision for digital customer engagement and commercial growth.
• Establish a unified loyalty framework that scales globally while allowing local market flexibility and innovation.
• Serve as the global subject matter expert on loyalty, driving best practices in customer acquisition, activation, and retention.
• Partner with cross-functional leaders (Marketing, Technology, Operations, Finance) to ensure the digital ecosystem delivers both brand and business value.
• Inspire and develop a high-performing, multidisciplinary team spanning loyalty, creative experience, analytics, and channel management.

Program & Platform Development

Performance & Measurement

Cross-Functional & Market Engagement

Team Leadership

What You Bring To The Table