Demand Generation Manager

Job Title

Akkadian Labs is an enterprise software company focused on Automated Provisioning that services some of the largest global enterprises and government agencies. Our platform currently reduces provisioning time by up to 90% and costs by as much as 50%, while improving accuracy and compliance across leading Unified Communications platforms. The team is completing a modernized AI-Native platform that will be at the forefront of Enterprise application orchestration and workflow automation.

This ability to innovate at scale defines who we are : big enough to compete at the highest level, yet agile enough to stay ahead of a rapidly evolving market. Our culture is people-first, fully remote, and rooted in respect, innovation, and teamwork, because when our people thrive, so do our customers.

You thrive in complex B2B environments, driving demand both directly with enterprise buyers and through partner channels. You understand the importance of sales alignment, integrating yourself into the revenue machine and sales organization, and holding yourself accountable to a full funnel quota for pipeline and pipeline velocity. You combine data-driven rigor with cutting-edge marketing tool fluency. Equal parts strategist and hands-on operator, you accelerate content creation, campaign performance, and turn every dollar of spend into measurable pipeline, revenue, and customer impact.

What You'll Do

• Lead multi-channel demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue.
• Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization.
• Partner with leadership to review and reallocate budget for maximum ROI.
• Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking.
• Meet KPIs including CAC payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership.
• Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice.
• Optimize the website for SEO, UX, and conversion.
• Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis.
• Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused.