Marketing Manager

Job Posting

Based in Canada but serving clients throughout North America, Virtual Professional is not a post-pandemic organization. Established in 2008, our core belief in the transformative power of remote work has been the driving force behind our mission.

Virtual Professional has evolved into a dynamic platform, attracting attention for our innovative model. We are dedicated to being the bridge between the remote job needs of North American companies and the top-tier Latin American professionals. Our commitment extends to ensuring the financial stability of our Virtual Professional Partners (VPPs) and creating optimal conditions for them to deliver exceptional services. For our client companies, we offer a seamless recruitment process, providing access to a pool of skilled professionals that drives profitability and business growth.

Job Description

This is a remote position. The Marketing Manager identifies critical trends in the marketplace that will impact profit growth and identifies appropriate strategies and action plans. They will develop a deep understanding of the target market, customers, and competitors. The Marketing Manager will develop appropriate strategies and tactics to efficiently achieve profit goals.

Requirements

Job Duties / Responsibilities & Skills :

• Maintains an understanding of relevant market factors.
• Oversees market research, clearly defining research objectives, key questions, and the plan for analyzing and applying research results.
• Interprets implications of customer research to drive product design, positioning, selling strategies, and / or implementation planning.
• Tests for causality to identify root causes and solve problems.
• Identifies cost drivers and determines their impact on the company, product and customers.
• Synthesizes data and facts from various sources to identify relationships and patterns, drawing logical conclusions.
• Defines problems and structures analytical paths to solving them; disaggregates problems into key issues to efficiently solve them.
• Develops sound, logical business cases backed by financial data to support business alternatives.

Strategy / Planning Creation :

Market Execution :

People Management and Development :

Standard Job Requirements / Competencies :

Education & Experience :