VP, Digital and Programmatic (Retail Focus)

Job Description :

As a leader within dentsu the VP will lead key client relationships while growing leading a team responsible for delivering excellence in retail media ensuring exceptional campaign execution and performance. The VP will ensure high-quality work through strategic oversight while balancing best practices a focus on digital innovation and operational efficiency. Also you will help define dentsu Medias holistic commerce and retail media vision and strategy and help create our vision for the future of retail more broadly.

The VP will deliver thought leadership to enhance dentsus reputation as a digital and retail leader and will implement training initiatives to drive a culture of continuous improvement.

As a key member of the leadership team you will collaborate with senior management to manage resources across selected clients. The role includes assisting with driving organic growth by identifying upsell and cross-sell opportunities and assisting management with future-proofing the dentsu business by providing feedback on market trends needs product development or other opportunities. You will report to the EVP Global Strategy & Investment.

Main Accountabilities

Programmatic Leadership : Oversee client relationships campaign execution and independently manage / lead multiple teams.

Cross-Channel Strategy : Implement digital and programmatic strategies proactively to the portfolio and ensure collaboration with search social and commerce teams.

Retail Media Integration :

Develop and execute retail media strategies across major networks (Amazon Ads Walmart Connect Target Roundel Criteo Best Buy Ads)

Align retail media with programmatic and broader digital initiatives to create unified data-driven campaigns.

Leverage retailer data and first-party insights for advanced targeting and personalization.

Client Engagement : Drive strategy for client engagements and provide oversight to ensure high-quality work.

Growth & Innovation : Identify upsell and cross-sell opportunities for organic growth including retail media solutions.

Strategic Planning : Engage with clients and Client Center leadership to assess account health and set goals for improvement and growth.

Operational Excellence : Ensure adherence to client contracts / SOWs & Retail JBPs develop staffing plans and prioritize profitability.

Thought Leadership : Participate in panels fireside chats and other public speaking opportunities; routinely contribute to new business pitches.

Education & Enablement : Foster awareness of dentsu tools and retail media products among the broader team.

Risk Management : Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work.

Culture & Development : Drive a culture of continuous improvement and innovation.

Qualifications

Bachelors degree or 12 years experience within programmatic retail media and digital industry.

Experienced leader with proven history of leading highly successful teams.

Deep knowledge of Retail Media ecosystems including Amazon Walmart Criteo Best Buy and emerging platforms.

Detailed knowledge of Retail KPIs and how to determine the impact of media activation on brand revenue and sell-in

Experience across all digital media channels and ability to speak to each eloquently.

History of developing positive ongoing client relationships with a focus on client service.

Experience managing complexity across multiple groups clients and interagency partners.

Ability to see the big picture and drive organizational and client success.

Exceptional project management skills

Collaborative mindset

Strong analytical and mathematical skills.

Proficient in programmatic technology platform and partner solutions including DSPs ad servers verification platforms planning / financial tools DMPs analytics dashboards.

Strong experience with business applications

The annual salary range for this position is $113000 -$182850. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits available with this position include :

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps.

#LI-AD2

#LI-Hybrid

This is a hybrid remote / in-office role.

Location : New York

Brand : Carat

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail to by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Required Experience :

Exec

Key Skills

Sales Experience,Marketing,Public Relations,Pricing,Sales Pipeline,Outside Sales,Strategic Planning,Social Media Management,Sales Management,Enterprise Sales,Public Speaking,negotiation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 113000 - 182850