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Product Marketing Manager

Product Marketing Manager

PresenceNew York, NY, US
30+ days ago
Job type
  • Full-time
Job description

Job Description

Job Description

About Presence

Presence is the leading provider of teletherapy solutions for children with diverse needs. Through our award-winning technology, Presence connects speech-language pathologists, school psychologists, occupational therapists, and mental health specialists to schools, districts, and organizations nationwide. Our growing network of 2,000+ clinicians has delivered over 7 million teletherapy sessions to K-12 students.

We are a remote-first, distributed workforce of 200+ corporate employees, headquartered in New York. We place a high value on "cameras on" engagement, schedule coordination and cross-functional communication to stay connected with each other when working in different places. Many roles require travel to create opportunities to engage in-person with our school partners, our clinicians, and each other.

What will you do at Presence?

Are you a strategic storyteller who loves bringing technology solutions to market? Do you have a passion for education and a track record of driving customer acquisition through compelling marketing programs? If so, we want to meet you.

We're seeking a Product Marketing Manager to join our growing team and help position our special education platform as a market leader. In this role, you'll build the stories, programs, and campaigns that drive awareness, generate demand, and accelerate sales. You'll work closely with cross-functional teams — from Product to Sales to Customer Success — and have the chance to make a meaningful impact on students, educators, and administrators every day.

You'll report directly to the VP of Marketing, operate as a highly valued individual contributor (no direct reports), and help shape how our company shows up in the market.

Primary Responsibilities :

  • Craft Positioning & Messaging : Develop clear, differentiated product messaging that resonates with district leaders, administrators, and educators.
  • Lead Go-To-Market : Own product launch communications internally, develop go-to-market plans, and partner with Product and Sales on GTM execution.
  • Generate Demand : Build multi-channel marketing campaigns that fuel customer acquisition, sales pipeline, and revenue growth.
  • Create High-Impact Content : Develop sales collateral, website copy, webinars, case studies, nurture emails, product one-pagers, and more.
  • Conduct Market Research : Analyze the competitive landscape, customer feedback, and market trends to inform positioning and strategy.
  • Enable Sales : Build sales tools, battlecards, and training materials to empower our revenue teams to close deals.
  • Drive Adoption : Create strategies and communication plans that help drive platform and feature adoption with key user groups.
  • Manage Projects : Lead cross-functional initiatives and execute marketing programs on-time and on-budget.

What we are looking for?

  • 7-10 years of experience in Product Marketing, Demand Generation, or related roles — ideally in SaaS, EdTech, or B2B technology.
  • Proven success building and executing marketing plans that drive measurable customer acquisition and revenue growth.
  • Exceptional written and verbal communicator — strong storyteller who can simplify complex ideas.
  • Highly organized project manager who thrives in a fast-paced, collaborative environment.
  • Passion for education, student success, and making a real impact.
  • Bonus points for : Experience marketing to K-12 education buyers and familiarity with special education solutions.

    • What will help you succeed here?

  • Our team is committed to shared principles of inclusivity. We engage with all stakeholders in a spirit of listening, learning, and broadening our perspectives.
  • We commit to a growth mindset. We don't use energy to explain why something can't be done; we figure out how to make it happen.
  • We are mission-driven. Our work helps more children with special needs receive the necessary support. We believe that our work is essential, meaningful, and urgent.
  • We believe in data-driven decision-making, measuring outcomes, and iterative improvement.

    • What are some of the benefits we offer?

  • Comprehensive Medical Coverage includes Dental and Vision
  • Flexible PTO
  • 11 Company Paid Holidays
  • Benefits Package : including 401K savings plan and access to an Employee Assistance Program.
  • $500 home office stipend
  • Paid Life insurance, AD&D., and disability benefits
  • Paid parental and caregiving leave
  • Eligibility to apply for a Professional Development Scholarship.
  • Inclusive Culture : We are intentional about creating a culture that is fun and inclusive.
  • This role is also eligible to participate in Presence's equity plan subject to the terms of the applicable plans and policies.

    • An employee's starting pay will be determined based on job-related skills, experience, qualifications, and market conditions.

    Salary range is $115,000.00-$125,000.00

    Where is this position located?

  • Presence is headquartered in New York City, with our clients located throughout the U.S.
  • We support remote work from other locations in the US.
  • This position reports directly to the VP of Marketing.
  • All employees commit to be available on-camera for our Core Working Hours noon-5 pm EST M-F.
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