Lifecycle Marketing Strategist
Our mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"
We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.
In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiativesleveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing. Your responsibilities extend far beyond email executionyou act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the "why" strengthens client confidence and builds a deeper sense of partnership. You also serve as a dedicated champion of CTC's distinctive lifecycle approach and the tools that power it. As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals. You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset : "Everyday in Every Play, Count on Me"meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.
This place isn't for everyone, but it might be for you if Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
Autodidact : Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
Unimpeachable Character : Embodies a character that inspires pride in both personal and professional associations. Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
Competitive Greatness : Performs at their best when it matters most, The Enjoyment of Hard Challenges. Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
Minimum Experience Requirement :
- At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
- A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements
What Success Looks Like :
Necessary Skills :
Be willing to put in the hard work required and be hungry enough to go through the kick off.Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.The ability to take feedback and implement it fast.Finish the work to the fullest with quality and on time.Perseverance.Remember and learn from the repetitive doing of the exercises.Onboarding :
Align with the team and contribute to the team called Brain Trust for Ideas across clients.Manage, align & work with the team members of your pod including Growth strategist, Meta / Google / Channel Media Buyer and Creative Strategist.Ability to organize, prioritize, and manage multiple tasks with great attention to detail.Upkeep of data integrity of your clients across Statlas and other tracking tools.Be responsible for the execution of the Prophit system for your clientsBuilding an Email Forecast for your clientsUtilizing a Growth map using the Prophet SystemData Analysis required during analysis of past campaigns and flows etcMarketing calendar alignment and upkeep with clientsThe Monthly Execution and Actualisation vs the Forecast.You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.Combine data analysis and feedback from clients to develop strategic plans for the future.When it's time to pivot you are among the first early adoptersTake a lead in situations that present any obstacle to execution.An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.Responsible for the implementation of CTC's Email and SMS best practicesLeverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.Upkeep and management of our ideologies and processes throughout the account.Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.Implementing tests in your accounts in an effort to beat your best-performing campaigns.Ensuring and Holding the Standard of Quality of Work :
Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomesEnsuring alignment with the client vs the forecast & strategyEnsuring above benchmark client satisfaction rate feedbackEnsuring following the Prophit system execution to 100% within the timeline required.Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.Client Communication :
You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.Responsible for sending daily performance updates to the clientEnsure alignment across Strategy and Forecast with the client for every week of the month.Providing weekly updates via Slack.Report where required, collaborating with Growth Strategists and Media Buyers.Contributing Back :
Contributing your learnings back to the system for feedback and continuous improvement.Contributing & collaborating in ideas and learning across teams.Contributing to ideas and learning in future company content production.Next-Level Skills :
Communication Skills :
Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.Great Data Analysis Skills :
Strong raw talent for data analysis, with an eagerness to learn and improve.Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.Past Experience :
Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email / sms marketing etc.Critical Thinking :
Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.Naturally adept at dissecting issues and proposing practical, impactful solutions.Impact :
Passionate about e-commerce and eager to contribute to a high-
