Social Media Manager

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Manager, Social Media

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Boston Legacy FC

About Boston Legacy FC

Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

Manager / Sr. Manager, Social Media

The Role

We're seeking a creative and strategic Social Media Manager to lead our digital presence and help tell the story of our club, our players, and our fans. This is an opportunity to be at the forefront of the growth of women's soccer, building a vibrant online community that celebrates athletic excellence and inspires the next generation of players and supporters.

As our Social Media Manager, you'll be the voice of our club across all platforms, creating content that captures the excitement of match days, the personalities of our athletes, and the passion of our fanbase. You'll work closely with our marketing, communications, and content teams to develop campaigns that drive engagement, grow our audience, and strengthen our brand both locally and nationally.

Key Responsibilities

Develop and execute a social media strategy aligned with club objectives and brand values.

Create engaging, platform-specific content (graphics, videos, stories, written posts) and capture real-time coverage during matches, training, and events.

Manage community engagement by responding to fans, fostering conversations, and monitoring channels for trends, opportunities, and issues.

Plan and deliver campaigns to promote matches, player signings, ticket sales, sponsorships, and community initiatives.

Collaborate with partners and sponsors to produce authentic branded content that drives value for all stakeholders.

Track and analyze performance metrics, providing insights and recommendations to optimize content, grow audiences, and improve engagement.

Coordinate live coverage with broadcast and media partners to amplify reach and impact around key club moments.

Qualifications

3–5 years of experience managing social media for a sports team, brand, or entertainment property, with proven success in growing audiences and driving engagement.

Expertise across major platforms (Instagram, TikTok, X / Twitter, Facebook, YouTube), with up-to-date knowledge of best practices, algorithms, and trends.

Proficiency in content creation tools (Adobe Creative Suite, Canva, CapCut, or similar), with strong photography and video editing skills.

Passion for soccer and women’s sports, with an understanding of the culture, storylines, and fan community.

Excellent writing skills, adaptable across platforms and audiences, plus strong interpersonal skills for working with players, coaches, and staff.

Flexibility to work evenings, weekends, and match days, with ability to travel as needed.

Data-driven mindset with the creativity to experiment and innovate.

Commitment to advancing diversity, equity, and inclusion through digital storytelling

Why Join Us?

You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.

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