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Senior Strategist, Paid Search - Retail Media Networks
Senior Strategist, Paid Search - Retail Media NetworksCode3 • Syracuse, NY, US
Senior Strategist, Paid Search - Retail Media Networks

Senior Strategist, Paid Search - Retail Media Networks

Code3 • Syracuse, NY, US
23 days ago
Job type
  • Full-time
Job description

Senior Strategist, Paid Search - Retail Media Networks

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

As a Senior Search Strategist at Code3, you'll be focused on consistently improving results for our clients using industry best practices and cutting edge thought leadership. In this role, you'll be developing advanced strategic recommendations, executing complex paid search campaigns and delivering campaign performance results to our clients.

We consider ourselves to be modern search experts. Search is no longer a one-platform world; cross-platform search strategy is table stakes. We build campaigns to thrive in the world of AI, so we can continue to be at the helm of search intent in a keyword and cookie-less future.

What You'll Do :

  • Act as the primary point of contact, both internally and externally, for all things commerce paid search for your client accounts
  • Lead planning, reporting, and insights for paid search campaigns primarily on retail media networks like Walmart, Target, Instacart, and more. Secondarily on Amazon
  • Define campaign strategy and deliverable plans that meet or exceed client KPIs including : keyword research, writing ad copy, budgeting, and forecasting
  • Lead client and agency meetings to present deliverables, campaign strategies, and tactics
  • Recommend and implement optimizations to existing campaigns to improve overall performance
  • Analyze and leverage data for campaign wrap-ups and larger reporting deliverables such as QBRs to provide compelling insights and drive campaign strategy
  • Ongoing understanding of Amazon and other marketplaces, sales acceleration strategy, industry trends, client successes, market activities, and competitors
  • Brainstorm new ways to improve performance for our clients and contribute to process change and developing best practices
  • Perform campaign QA on your own campaigns, plus those built by others on the team
  • Support new business initiatives
  • Use knowledge and subject matter expertise of paid search, Amazon, and other marketplaces to mentor and guide junior team members

Who Will Love This Role :

  • A curious, strategic / analytical mind that enjoys problem-solving
  • A born communicator : you feel comfortable sharing your ideas in verbal and written form
  • A positive attitude and willingness to lead new efforts and uncharted territories
  • A growth-oriented individual who wants to help scale the department
  • Someone with a passion for testing and challenging the status quo
  • An early adopter who is ready to lead the pack when it comes to modernizing accounts
  • You Should Have :

  • Bachelor's degree
  • 4+ years paid search advertising experience and preferably in an agency
  • Deep expertise in campaign management across retail media marketplaces and Amazon advertising
  • Proven ability to use data and slides to convey a story about paid search performance
  • Subject matter expert knowledge of search marketing and the relationship search can play within cross-channel strategies
  • Perks and Benefits :

  • Full medical, dental, and vision benefits as well as generous retirement program
  • Thoughtful parental leave and return program
  • Flexible Time Off, holidays, quarterly Company "Recharge" Days, and holiday closure in December
  • Ongoing learning and development opportunities
  • Commitment to transparent DEIB practices
  • Code3's people are what set us apart. We're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it's the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It's this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don't feel that you meet all of the requirements above!

    Salary Information : The base salary range for this position is $85,000 - $106,000 and is commensurate with candidate experience and location.

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    Paid Media Strategist • Syracuse, NY, US

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