Sr. Principal Analyst, Marketing Technology Platforms

The Business Engagement & Technology Senior Principal Analyst will serve as a strategic liaison between Marketing stakeholders and technical delivery teams, ensuring that business objectives are translated into actionable technology solutions. This role focuses on enabling and optimizing the Marketing Technology ecosystem—including Marketing Automation, Customer Data Platforms (CDP), and Web technologies—while maintaining compliance with legal and privacy regulations in a highly regulated industry. The ideal candidate combines deep technical expertise with strong business acumen and solution architecture principles.

• Business Engagement & Requirements Translation
• Execute the translation of defined business milestones, objectives, and KPIs from Marketing into clear, actionable functional requirements, ensuring all deliverables align with tactical project goals and enhancement roadmapsCoordinate and facilitate requirements gathering, ensuring all technical and operational requirements are captured, refined, and ready for development to support ongoing platform enhancements and operational improvementTranslate business requirements into development ready user stories and functional specifications in Jira, define clear acceptance criteria and traceability to sprint goals, and coordinate closely with offshore development teams to sequence work, remove blockers, and ensure on time, high-quality enhancement delivery.
• Strategic thinker with an enterprise-wide perspective.
• Deep technical knowledge of Marketing Automation (Salesforce Marketing Cloud, Marketo), Customer Data Platforms (Tealium), Web Content Management (Acquia or similar CMS)
• Strong understanding of solution architecture principles, including integration patterns and data flows.
• Knowledge of AI capabilities and their application in marketing and web technologies
• Familiarity with legal and privacy frameworks (GDPR, CCPA, HIPAA or equivalent) governing marketing data.
• Ability to write clear, actionable user stories and acceptance criteria.
• Excellent communication, stakeholder management and problem-solving skills.
• Strong organizational and project and project management capabilities.
• Very strong MS Office skills, including MS Project & Visio, Excel and PowerPoint experience
• Experience in Agile methodology
• Advanced degree (MBA or Master’s in Technology) preferred but not required
• 8+ years of experience in Marketing Technology, IT or related fields
• Proven track record of implementing solutions and driving adoption of platforms such as Salesforce Marketing Cloud, Tealium CDP and Acquia Web.
• Strong understanding of pharma / life sciences compliance requirements (OPDP, HIPAA, GDPR, 21 CFR Part 11).
• Hands-on experience with Agile delivery and managing offshore development teams.
• Proven experience designing and integrating large-scale enterprise platforms across Marketing, CRM, and Data Platforms
• Excellent communication skills with the ability to translate technical concepts into business value narratives.
• Strong vendor management and cross-functional collaboration experience.
• Strong problem-solving skills and the ability to work in fast-paced environmentsBachelor’s degree in Computer Science, Information Systems, Marketing Technology, or related field or relevant work experience.The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations.

From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.In this Hybrid-Eligible role, you can choose to be designated as :

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