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Chief Marketing Officer
Chief Marketing OfficerUB Greensfelder • Cleveland, OH, United States
Chief Marketing Officer

Chief Marketing Officer

UB Greensfelder • Cleveland, OH, United States
10 days ago
Job type
  • Full-time
Job description

Join to apply for the Chief Marketing Officer role at UB Greensfelder

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This range is provided by UB Greensfelder. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$250,000.00 / yr - $300,000.00 / yr

Position Overview

UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth. UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. Our attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 specialized practice and industry groups. Renowned for its best-in-class client service and litigation excellence, UBG was named “2025 Ohio and Missouri Firm of the Year” by Benchmark Litigation and consistently earns top-tier accolades from Chambers and Partners. Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a super-regional powerhouse firm in the Midwest and in top-tier business centers.

Key Responsibilities

Marketing Strategy & Leadership

  • Develop and execute a comprehensive marketing strategy that aligns with the firm’s business objectives and target client base.
  • Position the firm as a thought leader in key practice areas, ensuring that brand messaging and marketing communications reflect the firm's expertise and values.
  • Conduct competitor and market analysis, identify trends and adjust tactics to remain competitive in the legal industry.

Business Development & Client Engagement

  • Oversee client engagement strategies to strengthen existing relationships and attract new clients.
  • Collaborate with attorneys and practice groups to develop business development strategies, including targeting prospective clients, cross‑selling services, and pursuing new matters.
  • Develop programs to maintain strong relationships with clients, including thought‑leadership content, newsletters, and events.

    • Digital Marketing & Communications

  • Lead digital marketing efforts, including SEO, SEM, social media, content marketing, and website optimization.
  • Oversee the development of engaging, client‑focused content and ensure the firm’s website showcases services and expertise.
  • Manage the firm’s presence on key social media platforms and public relations efforts to position the firm as an expert voice in the legal sector.

    • Thought Leadership & Industry Engagement

  • Develop and execute a content strategy showcasing the firm’s legal expertise through blogs, webinars, case studies, and speaking engagements.
  • Oversee the planning and execution of key industry events, client seminars, and conferences.
  • Work with attorneys to identify speaking engagements, media opportunities, and publications that enhance the firm’s reputation.

    • Team Leadership & Development

  • Manage, mentor, and develop a high‑performing marketing and business development team.
  • Collaborate with other departments such as HR, IT, and Finance to ensure alignment in firm‑wide communications and branding.

    • Budgeting and Financial Management

  • Manage and allocate the marketing department’s budget effectively, ensuring a high return on investment.
  • Track ROI and continuously monitor performance, adjusting strategies based on measurable outcomes.

    • Marketing Analytics & Reporting

  • Use marketing analytics and KPIs to track campaign performance, client acquisition, and brand impact.
  • Regularly report results to the Managing Partner and leadership team.
  • Gather and analyze client feedback and market trends to refine marketing strategies.

    • Qualifications

  • Education : Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus.

    • Experience :

  • Minimum of 10+ years of marketing leadership experience, preferably in the legal industry.
  • Proven success in developing and executing marketing strategies that drive business growth and brand awareness.
  • Experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment.

    • Skills & Expertise :

  • Strong understanding of the legal industry, market dynamics, and client acquisition.
  • Leadership experience managing cross‑functional teams.
  • Expertise in digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Ability to analyze marketing data and adjust strategies.
  • Excellent communication and interpersonal skills, collaborating with senior leadership and attorneys.

    • Personal Attributes

  • Strategic thinker with a results‑oriented approach.
  • Strong leadership and team‑building abilities.
  • Ability to manage multiple projects and priorities simultaneously.
  • Highly adaptable and innovative, with a strong understanding of emerging marketing technologies.
  • Proactive, self‑starter, and a problem solver with exceptional organizational skills.

    • Seniority Level

  • Executive

    • Employment Type

  • Full-time

    • Job Function

  • Marketing and Sales

    • Industries

  • Law Practice

    • UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team.

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