Marketing Director

Marketing Director

Location : Vernon, CA (Onsite, Full-Time)

Compensation : $120,000–$140,000 base salary

Position Summary

An established and fast-growing CPG company in the beverage space is seeking an experienced Marketing Director to lead all in-house marketing initiatives. This individual will oversee brand strategy, campaign development, and product innovation while helping to expand the company’s reach beyond its core Hispanic market. The ideal candidate is a bilingual, culturally fluent leader who thrives in a hands-on, collaborative environment and has proven experience building brands within CPG, food, beverage, or related industries.

Key Responsibilities

Strategic Leadership & Brand Growth

• Develop and execute annual marketing and product development strategies aligned with company goals.

Lead initiatives that expand brand visibility into mainstream U.S. markets while maintaining cultural authenticity.

Oversee product innovation, packaging, and launch strategies from concept through commercialization.

Manage budgets, KPIs, and reporting on marketing ROI.

Partner cross-functionally with Sales, Purchasing, E-commerce, and Operations to ensure marketing alignment with business objectives.

Digital, Influencer & Social Media Strategy

Drive growth across digital and social platforms, including Instagram, TikTok, Pinterest, and YouTube.

Identify and develop influencer, entertainment, and celebrity partnerships, including opportunities for product placement.

Strengthen digital advertising, e-commerce marketing, and community engagement.

Campaigns, Events & Partnerships

Lead integrated campaigns across digital, retail, and experiential channels.

Oversee trade shows, cultural events, and consumer activations, ensuring on-brand execution.

Negotiate and manage external vendor, media, and partnership contracts.

Team Leadership

Supervise and mentor a small in-house marketing team (social media, e-commerce, coordinator, and design functions).

Encourage collaboration, creativity, and accountability in a fast-paced, hands-on environment.

Promote a culture rooted in teamwork, integrity, and excellence.

Qualifications

Bachelor’s degree required (Marketing, Business, or related field).

Bilingual in Spanish required

Minimum of 5 years of marketing experience within the CPG industry ; experience in food, beverage, beauty, or skincare preferred.

Experience managing a marketing team required

Proven success in developing and executing consumer-facing marketing strategies.

Strong understanding of both Hispanic and general U.S. consumer markets.

Excellent negotiation, communication, and project management skills.

Self-motivated, hands-on leader with high attention to detail and the ability to operate with autonomy.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and / or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.

California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to :

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.