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Senior Corporate Communications Manager - Corporate Affairs Public Affairs

Senior Corporate Communications Manager - Corporate Affairs Public Affairs

TD BankPhiladelphia, PA, US
6 days ago
Job type
  • Full-time
Job description

Senior Corporate Communications Manager (US)

The Senior Corporate Communications Manager (US) manages / leads development and / or execution of plans / programs / projects / strategies by designing and delivering communications consistent with TD's corporate standards and strategies, and in support of business results.

TD's Corporate and Public Affairs (CAPA) U.S. team is responsible for building and enhancing TD Bank's employer and corporate brand, increasing awareness of TD's products and services, protecting the bank's reputation, and elevating the expertise of TD's leaders, internally and externally. We do this by playing a critical role that directly influences business outcomes through strategic counsel, high-impact brand positioning, results-focused initiatives, and message development and communications best practices that deepen engagement with our customers, colleagues, communities and each other.

The Senior Regional Communications Lead based in Philadelphia will drive proactive storytelling, media engagement, and reputation management across our priority markets, ensuring alignment with TD's national and regional business goals. This leader will serve as a trusted advisor to regional presidents, market leadership, and business heads, shaping localized strategies that deepen community presence, highlight social impact, and strengthen client and colleague engagement. The role demands close partnership with Public Affairs and Government Relations to ensure consistent, coordinated storytelling and to maximize TD's visibility and influence across all external stakeholders.

Depth & Scope :

  • Oversees multiple and / or complex communications projects / programs / strategies that may impact several businesses / product lines
  • Recognized as top level communications expert within the organization and requires significant in-depth and / or breadth of expertise in a complex field and knowledge of broader related areas
  • Role requires substantial integration of projects / programs involving significant scope, strategic impact and complexity
  • Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and / or integrating executional activities
  • Integrates knowledge of the enterprise function's or business segment's overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
  • Anticipates emerging business trends and regulatory / risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
  • Serves as a source of expert advice providing leadership guidance to senior management in field of specialty
  • May lead team(s) of related specialists / experts
  • Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
  • Solves unique and ambiguous problems with broad impact
  • Requires innovative thinking to develop new solutions
  • Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
  • Engages stakeholders to take action; influences change; frames information in a broader organizational context
  • Identifies and leads problem resolution for project / program complex requirements related issues at all levels

Education & Experience :

  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • 10+ years relevant experience
  • Advanced knowledge of multiple communications disciplines, media channels, internal / external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supported
  • Knowledge of current and emerging competitor and market trends
  • Knowledge of risk management environment, standards and regulations
  • Ability to manage a budget and work within the constraints of that budget
  • Ability to contribute to strategic direction of the function and provide advice to senior leadership
  • Ability to establish goals and objectives that support the strategic plan
  • Skill in mentoring, coaching and performance management
  • Advanced ability to lead, plan, implement and evaluate program / project activities to ensure completion of initiatives
  • Ability to exercise sound judgement in making decisions
  • Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
  • Ability to work collaboratively and build relationships across teams and functions
  • Skill in using analytical software tools, data analysis methods and reporting techniques
  • Skill in using computer applications including MS Office
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines
  • Ability to work successfully as a member of a team and independently
  • Ability to handle confidential information with discretion

    • Preferred Skills :

  • 5 to 7 years of agency experience
  • 3 years supporting experience in multiple lines of business / industries
  • 3 years leadership experience
  • Knowledge of business landscape in the greater Philadelphia area
  • Experience developing scalable communication strategies

    • Customer Accountabilities :

  • Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tactics
  • Develops / manages the execution of internal / external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
  • Manages on-going relationships with key business partners and / or third parties to coordinate all internal / external communication activities and project deliverables
  • Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processes
  • Develops and implements a process for coordinating, prioritizing and distributing all broad internal / external communications, utilizing appropriate delivery channels
  • Develops and establishes form and content standards for internal / external communication channels and various mediums by partnering with other key stakeholders and / or third parties
  • Develops, manages and evaluates effectiveness of internal / external communication vehicles and delivery channels that support strategy
  • Prepares and manages communication budgets for each project within the agreed upon parameters
  • Manages assigned projects from scoping / briefing to launch / fulfillment, following established processes, privacy processes and visual / brand standards
  • Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
  • Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriate
  • May create / manage the implementation of digital and social content strategy across multiple channels for internal / external stakeholders
  • Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
  • Develops proactive public relations campaigns that drive share of voice and enhance the brand
  • Provides strategic media counsel support and acts as a bank spokesperson when appropriate
  • Exercises judgment in dealing with sensitive reputational issues and provides counsel to executives
  • Drives leading-edge use of visual media : video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways

    • Shareholder Accountabilities :

  • Manages project budgets within forecasted spend
  • Arranges for timely billings, maintains progress billing standard and promptly communicates variances
  • Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
  • Identifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
  • Prioritizes and manages own workload to meet service level requirements for service and productivity
  • Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
  • Ensures respective programs / policies / practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
  • Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
  • Protects the interests of the organization identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
  • Conducts internal and external research projects; supports the development / delivery of presentations / communications to management or broader audience
  • Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs / policies / practices
  • Monitors service, productivity and assesses efficiency levels within own function and implements
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