Market Research Consultant

Job Description

We are seeking an experienced Pharmaceutical Market Research Consultant to support business analytics across multiple customer groups and therapeutic areas. This role is responsible for applying advanced statistical and analytical methodologies to measure marketing impact, guide resource allocation, and influence commercial strategy.

The ideal candidate brings strong experience in forecasting, marketing mix modeling, ROI analysis, segmentation, and predictive modeling within the pharmaceutical industry — along with deep familiarity with industry data sources and market research best practices.

Key Responsibilities :

• Conduct advanced analytics to inform brand planning, marketing strategy, and promotional resource allocation .
• Act as a liaison between Marketing and Sales , ensuring alignment between analytical insights and business tactics.
• Lead development of customer targets and segmentation strategies aligned to commercial goals.
• Support forecasting and field force evolution activities through data-driven insights.
• Execute departmental analytics processes and ensure integration of marketing strategy into sales execution plans.
• Communicate analytical results and recommendations to internal stakeholders clearly and effectively.
• Build organizational knowledge on analytical methodologies, data vendors, and best practices.
• Apply continuous improvement to analytical workflows supporting evolving business needs.

Required Qualifications :

Education :

Preferred Experience :

Why This Role :

This is an opportunity to combine analytical expertise and commercial strategy to directly influence decision-making across therapeutic areas. You’ll work closely with brand, marketing, and sales teams to drive measurable business impact and optimize marketing ROI within a leading pharmaceutical environment.