Senior Digital Marketing Specialist

A company is looking for a Senior Digital Marketing & Advertising Specialist to drive revenue and qualified leads through strategic digital marketing initiatives. Key Responsibilities Utilize digital marketing tactics, including SEM / PPC and LinkedIn Advertising, to achieve revenue and lead generation goals Manage digital advertising campaigns and monitor website performance to enhance traffic and conversion rates Conduct keyword research and provide recommendations for optimizing marketing spend based on performance analytics Required Qualifications Bachelor's degree in Digital Marketing, Marketing, or a related field 5+ years of experience in Digital Marketing and / or Marketing Communications 5+ years of experience with Google Analytics, Google Adwords, LinkedIn, SEM, PPC, and SEO 2+ years of experience with CRM Marketing tools such as Salesforce or Marketo Preferred Certifications : Google Analytics and / or Google Adwords certificate