Head of Marketing

Mapistry environmental software is for industrial and manufacturing companies to comply with operating permits and regulations. We make it so environmental and operations teams don't get stuck doing data entry and have visibility into their key risks.

We’re a ~15 person, high‑trust, low‑ego team that cares a lot about doing great work and helping our customers win.

The role

As our Marketing Manager, you will own the strategy and execution of our top‑of‑funnel growth efforts. You’ll work directly with our founder and two customer success managers to identify and attract the right buyers through in‑person events, LinkedIn, email, and webinars. This is a hands‑on role for someone who loves building programs, not just running someone else’s playbook.

What you’ll do

Own in‑person event‑driven lead generation

Plan and execute campaigns around our annual conference (started in 2017), third‑party conferences / trade shows, and our own small in‑person events (dinners, roundtables, workshops and breakfast briefings). You will have help from our amazing ops assistant for logistics and coordinating vendors.

Own email campaigns (1 to many and 1 to 1) and social (LinkedIn) content to drive event attendance.

Partner with sales and customer success to maximize meetings, demos, and follow‑ups from every event.

Create playbooks for pre‑event outreach, at‑event engagement, and post‑event nurture.

Build our LinkedIn growth engine via content

Develop and run a content and posting strategy across company and founder / CSM profiles to increase awareness and inbound interest.

Turn conference / in‑person event topics, customer stories, and product use cases into scroll‑stopping posts and short campaigns.

Track what resonates and double‑down on the content that leads to conversations and opportunities.

Execute and orchestrate product use case webinars

Plan and run webinars on use cases together with our Solutions Engineering team.

Create and execute on promotions and follow‑ups via email and LinkedIn to turn registrations into conversations.

Repurpose webinar content into follow‑up emails, social content, and sales enablement snippets.

Measure, learn, and report

Define key metrics for each channel (events, LinkedIn, webinars) and report regularly on performance.

Work within HubSpot to ensure tracking is in place and data is clean enough to make decisions.

Prioritize ruthlessly : focus on the channels and programs that actually create pipeline.

Who you are

5+ years of experience in B2B marketing, demand generation, or growth, ideally at a SaaS company.

Have owned programs end‑to‑end across at least two of these : in‑person events, webinars, or LinkedIn.

Comfortable being both strategist and doer. You need to be able to design the plan and write the copy, build the list, and ship the campaign.

Strong communicator and storyteller; you can turn technical / complex topics into clear, compelling messaging.

Data‑aware : you track basic metrics, learn quickly, and iterate.

Excited by a small, fast‑moving team where you’ll have a direct line to the founders and a clear line‑of‑sight to revenue.

Bonus : experience with industrial, manufacturing, or environmental compliance audiences.

Why you might love this

Big ownership : you’re the first dedicated growth / demand gen hire, not one of twenty on a huge team.

Direct impact : you’ll see your work show up quickly in pipeline, conversations, and revenue.

Access : work closely with the founders rather than being three layers removed from decisions.

Mission : help companies reduce environmental risk and stay compliant.

What Else

Salary is $130K to $160K plus revenue‑based commission.

We have a hybrid work environment (2‑3 days / week in‑person at our office in downtown Berkeley).

Unlimited PTO (generally folks take 4+ weeks off) with approximately 15 days of holidays (includes ~1 week shutdown at the end of the year).

We pay ~99% of health insurance for many plans.

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