Mckinley Marketing Partners is hiring : Social Media Analyst in Addison

Our client isseeking a Social Media Data Analyst whowill transform social data into strategic insights that inform brand, marketing, and customer experience decisions. You will play a pivotal role in influencing business outcomes across our global hospitality portfolio by identifying emerging trends and inspiring culturally relevant content.

Responsibilities

Build dashboards and define scalable processes to make social listening insights actionable across teams.

Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.

Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.

Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.

Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.

Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation.

Integrate insights across multiple social platforms (including video-first platforms and limited-access environments) for a holistic view.

Partner with Analytics teams to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.

Qualifications Proficient in using social listening tools (e.g., Brandwatch) to build queries, categories, tags, and dashboards.

Strong analytical skills with ability to interpret and synthesize social data into meaningful insights.

Experience transforming complex data into clear visualizations—skilled at turning data into compelling stories for non-technical audiences.

Naturally curious; passionate about exploring new approaches to social intelligence (including AI / machine learning).

Eager to develop deep expertise in hospitality industry metrics that drive business performance.

Solid understanding of evolving social media landscape / platform dynamics / best practices.

Creative thinker able to translate insights into culturally relevant content ideas / engagement strategies for diverse audiences.

Experience working in a global environment across diverse teams / time zones.

Proven ability to partner with marketing stakeholders on content strategy / campaign performance / community engagement.

Comfortable troubleshooting technical issues / navigating platform-specific data limitations.

Required Education & Experience Minimum of three (3) years of professional experience.

At least two (2) years in an analytics, research, or insights role.

At least one (1) year specifically analyzing social data.

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