Job Description
Job Description
About Orangetheory :
Orangetheory Fitness uses scientifically proven concepts to push your body to do its best. Participants complete intervals throughout the hour training session. This workout helps build strength, increase energy, surpass workout plateaus and tone and shape your body like nothing else.
WERE HIRING :
Are you obsessed with creating scroll-stopping content? Do you live for likes, shares, and turning followers into raving fans? We are looking for a Social Media Content Creator to help us LEVEL UP our online presence and grow our fitness community.
What Youll Do :
- Develop engaging, on-brand content (videos, reels, stories, posts) across social media platforms
- Encourage and Increase 5-star reviews and social proof with creative strategies that get members to share their love for OTF (with in-studio & online prompts)
- Build engagement through comments, tags, DMs, and community spotlights
- Collaborate with influencers and micro-creators to spotlight our studio and expand our reach
- Run fun campaigns, contests, or challenges to keep the community active and talking
- Source and partner with local influencers to promote the studio in exchange for VIP access
- Capture, edit and showcase our workouts, team, and culture spotlight members, coach highlights, milestones, testimonials and transformations
- Work closely with our marketing vendors and internal team to align content with studio promotions and campaigns
- Collaborate with our leadership team and external marketing vendors to ensure consistent brand voice and conversion tracking
- Use trends, analytics, and insights to optimize content performance and grow our followers
Youre a Fit If You :
Proven experience creating social content (bonus if its fitness or lifestyle-related)Strong understanding of social platforms and what performs well on eachKnow how to create reels, short-form videos, graphics, and clever captionsCreative and energetic vibe with the ability to shoot / edit on the goAre confident reaching out to influencers and negotiating win-win partnershipsUnderstand review generation tactics (in-studio signage, email / social CTAs, etc.)Passionate about wellness, fitness, and Orangetheorys heart-pumping mission and motivating people through storytellingAre energetic, organized, deadline-driven and ready to hit the ground runningThe Perks!
Free Gym Membership (family discounts too)Health Benefits including Dental and VisionFlexible hours, 2-4 classes at a shiftOTF education and Uniform providedFun staff events and team buildingFlexible work from home options available.