Digital Marketing Manager (Edtech)

Join A Fast-Growing K-12 Edtech Platform Advancing Mental Health And Wellness Worldwide!

Moozoom is looking for an innovative and results-driven Digital Marketing Specialist to join our dynamic marketing team. If you are passionate about digital marketing strategies and want to contribute to mental health education for K-8 students, we want to hear from you!

In this role, you will develop, execute, and optimize digital marketing campaigns across various channels to drive traffic, engagement, and conversions. You will play a key role in enhancing our brand awareness and reaching educators and students in need of our mental health resources.

Responsibilities

• Develop, implement, and manage email marketing and digital marketing ads campaigns.
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.
• Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.
• Collaborate with product to build in-product features and workflows to improve user acquisition, activation, and retention.
• Manage and grow our social media channels, increasing audience engagement and reach.
• Collaborate with content to create engaging blog articles and other SEO related initiatives.
• Conduct market research to identify trends and opportunities for growth within the EdTech sector.
• Work closely with the revenue operations manager to fine-tune lead generation processes and nurture leads through the sales funnel.