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Senior Director, Marketing and External Communications
Senior Director, Marketing and External CommunicationsGeneral Dynamics • Falls Church, VA, US
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Senior Director, Marketing and External Communications

Senior Director, Marketing and External Communications

General Dynamics • Falls Church, VA, US
1 day ago
Job type
  • Full-time
Job description

Senior Director, Marketing & External Communications

General Dynamics Information Technology (GDIT) is a $8.75bn+, 28,000-person global IT Services and technology company. We are a recognized leader in providing solutions for government and commercial sectors. With an unwavering commitment to innovation, we deliver mission-critical technologies that power government agencies, drive commercial enterprises, and secure the nation's most pivotal operations. Our team is composed of forward-thinking professionals who embrace collaboration, excellence, and the advancement of technology to make meaningful impacts on global security, business operations, and public services. Our Corporate Marketing and External Communications organization plays a vital role in showcasing GDIT's capabilities and achievements while fostering trust and engagement among stakeholders. This is an organization which has a high level of integrity, trust and accountability and is a truly collaborative team. It is responsible for the development and execution of strategic communication initiatives that amplify GDIT's brand, strengthen relationships across government and commercial sectors, and ensure seamless communication during pivotal moments. From public relations to reputation management, the Corporate Communications team is at the helm of delivering a unified and compelling voice for GDIT. As GDIT continues down the path of growth, we are seeking a leader who is a strategic thinker who can connect complex ideas together. This leader will be involved in building marketing, brand and communications strategies around these ideas and inputs (broad portfolio, alignment to growth strategy and pipelines, market trends, complex technologies, cyber, and more). The ideal candidate will take a measured and thoughtful, yet creative approach to problem solving, keeping business risk and GDIT front of mind.

The Senior Director, Marketing & External Communications will oversee GDIT's efforts in branding, external communications, and stakeholder engagement from its headquarters in Falls Church, VA. This executive is an innovative and seasoned professional with a deep understanding of government contracting and commercial markets, coupled with expertise across all communication domains to include internal and external communications, government relations, public relations and reputation management. The role is pivotal to shaping GDIT's brand identity, managing external perceptions, and fostering strategic relationships to enhance the company's competitive edge.

Meaningful Work And Personal Impact

  • Develop and execute a comprehensive marketing and external communications strategy that aligns with GDIT's organizational goals and supports its positioning as an IT industry leader
  • Support executive external communications strategies
  • Oversee branding and external communications initiatives, ensuring consistency, clarity, and impact across all channels
  • Foster and manage relationships with government agencies, public entities, and commercial partners to advance GDIT's mission and reputation
  • Lead public relations efforts, including media outreach, press releases, and thought leadership campaigns, to convey GDIT's achievements and innovations
  • Act as the primary liaison during crisis situations, employing strategic planning and swift decision-making to guide the organization's response effectively
  • Collaborate with internal stakeholders to ensure alignment of communications strategies with business operations and objectives
  • Monitor and analyze industry trends, ensuring that GDIT's external communications strategy remains adaptive and forward-thinking
  • Manage and mentor a team of communications professionals, fostering growth and excellence within the Corporate Communications and Marketing organization

What You'll Need To Succeed Bring your initiative and drive for innovation to GDIT. The Sr Director, Marketing and External Communications must have :

  • Education : Bachelor's degree
  • Experience : 10+ years of experience in marketing and internal and external communications leadership roles, with a strong emphasis on strategy, preferably within publicly held services firms in the IT consulting, technology, Government Contracting and Commercial services domains
  • Proven experience across all communication domains including government relations, public relations, crisis management, and external communications
  • Background in large services organizations, similar in size to GDIT
  • Strategic mindset and demonstrated expertise in branding and external communications with the ability to come up with creative solutions
  • Ability to navigate the complexities of both government and commercial communications environments
  • Location : Hybrid to our Falls Church, VA office
  • Desired, But Not Required Qualifications :

  • Strong leadership and team-building skills, with experience managing large communications teams and multi-faceted projects
  • Excellent written and verbal communication abilities, with a knack for translating technical concepts into compelling narratives
  • Analytical acumen to assess communications efforts and optimize strategies for measurable success
  • GDIT IS YOUR PLACE At GDIT, the mission is our purpose, and our people are at the center of everything we do. Growth : AI-powered career tool that identifies career steps and learning opportunities Support : An internal mobility team focused on helping you achieve your career goals Rewards : Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off Community : Award-winning culture of innovation and a military-friendly workplace OWN YOUR OPPORTUNITY Explore a career at GDIT and you'll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do. The likely salary range for this position is $204,000 - $276,000. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range.

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