Director, Sales (Player / Coach)

Director of Sales for the West Region

At Promethean, we're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments. Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference : growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives. As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

The Director of Sales for the West Region is responsible for leading the regional revenue strategy, managing multiple high-performing sales teams, and driving long-term growth across a complex and competitive market. This role owns all aspects of regional sales performance, including annual planning, regional forecasting, territory design, partner strategy, and budget allocation. Serving as a strategic leader and senior member of the sales leadership team, the Director shapes Promethean's regional go-to-market plans, leads cross-functional execution with Marketing, Product, Operations, and Customer Success, and influences national initiatives through market insights and competitive intelligence. The Director is accountable for building organizational capability, developing future leaders, and ensuring operational excellence across the region.

Job Duties and Responsibilities

Lead, develop, and scale multiple high-performing sales teams across the region, driving achievement of quarterly and annual revenue goals through strategic planning and disciplined execution.

Inspire and empower sales leaders and account executives through coaching, mentorship, and performance management, fostering consultative excellence and growth mindsets.

Establish clear goals, KPIs, and performance expectations; monitor progress through regular business reviews and forecast calls.

Foster a culture of accountability, collaboration, and customer-centricity across the region.

Partner with Sales Operations, Marketing, and Channel leadership to ensure data-driven territory planning, lead follow-up, and pipeline hygiene.

Build and execute regional go-to-market strategies aligned with corporate objectives, focusing on market expansion and customer retention.

Identify and pursue new business opportunities through channel sales motions.

Develop strategic account plans and co-selling frameworks to drive multi-year customer relationships.

Strengthen relationships with channel partners to expand Promethean's reach and market penetration.

Conduct quarterly business reviews (QBRs) with top partners to assess performance, align strategy, and identify growth opportunities.

Own regional forecast accuracy and sales hygiene; ensure opportunities are correctly staged and forecasted in Salesforce.

Collaborate in weekly forecast reviews with the VP of Sales, providing insights on regional performance, wins, losses, and competitive trends.

Partner with Marketing, Product, Professional Development, and Customer Success to ensure seamless customer experience from prospecting to post-sale.

Represent the West Region in leadership meetings, strategy sessions, and national sales.