Senior Marketing Manager

REPORTS TO : VP of Marketing and Systems

JOB SUMMARY :

The Senior Marketing Manager will lead and scale marketing efforts for Cross Street, a high-performing real estate consulting and brokerage business. This individual will oversee a multidisciplinary team responsible for property marketing, creative execution, broker engagement, and company communications. The ideal candidate brings a strong background in property marketing, proven organizational and leadership skills, and a passion for the real estate industry.

EXPECTATION FOR ALL EMPLOYEES :

Support the organization's mission and values by consistently demonstrating the following : authenticity through honesty and trustworthiness, expertise through skill and reliability, investment through passion and empathy, opportunism through curiosity and forward-thinking, and unity through collaboration and shared focus.

To thrive in this role, you should have a passion to learn and grow and be able to work well and inspire other team members.

ESSENTIAL DUTIES & RESPONSIBILITIES :

Team Leadership & Strategy

Manage, mentor, and inspire a team of direct reports who are responsible for managing a portfolio of property brands, a team of brokers, and supports content strategy and creative needs for the fast-paced business.

Develop and implement the overall marketing strategy aligned with business objectives and brokerage growth goals including the management of multiple budgets and media plans.

Collaborate closely with corporate leadership, agents, and cross-functional team members to ensure brand consistency, identifying opportunities for innovative solutions.

Marketing Operations & Execution

Oversee execution of high-impact marketing campaigns with a strong emphasis on digital advertising and social media, along with collateral creation and event activations.

Serve as a client-facing leader, confidently presenting marketing strategies, campaign updates, and deliverables while managing expectations and deadlines.

Demonstrate strong project management skills by balancing multiple priorities, driving workflow efficiency, and ensuring seamless execution of all initiatives.

Lead with a customer-centric approach, ensuring all marketing initiatives enhance resident experience, strengthen client relationships, and drive overall satisfaction.

Support the planning and delivery of B2B broker marketing initiatives to support recruitment and retention.

Assist with the development of pitch packages, presentations, and customized materials for new business efforts as needed.

Communications & Branding

Supervise internal and external communications strategy, including PR, newsletters, agent updates as needed.

Ensure brand consistency across all marketing materials and communications, maintaining a strong and positive brand image that resonates with target audiences.

Monitor industry trends, audience behavior, and competitor activity to inform future strategies.

Analytics & Reporting

Track and report on marketing performance metrics, KPIs, and ROI across campaigns and initiatives.

Use data insights to refine targeting strategies and identify areas for improvement.

QUALIFICATIONS :

Bachelor's degree in Marketing, Communications, Business, or a related field.

5+ years of marketing experience, with at least 3 years in a managerial role.

Real estate or professional services industry experience is strongly preferred.

Proven track record of leading teams and developing integrated marketing campaigns, budget and media management.

Strong understanding of digital, print, and social media platforms.

Exceptional project management, communication, and organizational skills.

Proficient in marketing tools and platforms (e.g., Canva, CRM systems, email marketing, and analytics platforms).

KEY COMPETENCIES

Creative thinker with a strong eye for design and branding.

Collaborative and diplomatic with excellent interpersonal skills.

Ability to thrive in a fast-paced, deadline-driven environment.

Confident presenting to senior leadership and key stakeholders.

Analytical mindset with proficiency in data analysis and reporting tools.

Salary Range : 120k-150k all in; dependent on experience and years in the industry.