General Manager – Lead with Intention. Build the Brand. Elevate the Experience.
Are you a dynamic leader who thrives in fast-paced environments, loves building high-performing teams, and knows how to turn prospects into residents? We’re looking for a General Manager to champion sales, marketing, and operations for a thriving student housing community. Bring energy, strategy, and a best-in-class customer experience mindset.
What You’ll Do :
Drive Leasing Success :
- Own occupancy and revenue goals with a strategic, data-driven approach
- Lead and mentor the on-site team to deliver consistent five‑star service
- Conduct engaging tours, follow up with prospects, and guide them through the leasing process
- Train and coach the leasing team on sales, follow‑up, touring standards, and fair housing compliance
- Develop daily / weekly / monthly leasing strategies that anticipate objections and maximize conversions
- Maintain accurate systems for leads, applications, and lease statuses
Build the Brand + Lead Marketing Initiatives :
Create and execute marketing and leasing campaigns that stand out in the student housing marketDevelop annual marketing plans and budgets—and adjust throughout the year based on resultsRepresent the community at key events and build partnerships with student organizations, Greek life, academic groups, and local businessesStrengthen brand awareness through outreach, social presence, and relationship buildingOperational & Administrative Leadership :
Ensure clean, accurate file management and system auditsManage operating and marketing budgets
Deliver timely reporting with analysis and recommendations to the leadership teamLead & Develop Your Team :
Recruit, train, coach, and motivate on‑site staffConduct performance reviews, resolve issues, and create a collaborative, high‑performance cultureSupport career development and empower your team to exceed goalsWhat We’re Looking For :
Bachelor’s degree or equivalent student housing experienceAt least 3 years of successful experience in managing the leasing process for a large property>
Previous General Manager experience in student housing preferredExperience with Entrata or similar property management softwareBackground in operating or stabilizing student housing communitiesKey Strengths for Success :
Exceptional verbal and written communicationStrong relationship‑building skills across the student and local business communityCreative marketing instincts and data‑driven decision‑makingAbility to lead with confidence, clarity, and positive energyTech‑savvy with proficiency across common office platformsWhy You’ll Love This Role :
You’ll have the opportunity to grow a brand, develop a winning team, and shape the resident experience from day one. If you’re ready to think big, lead boldly, and bring fresh ideas to a high‑impact role, we want to meet you. If building relationships, elevating service, and coaching a passionate team excite you, this role is the perfect next chapter. We invite you to apply and join us in making a difference every day.
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