Talent.com
Director of Marketing
Director of MarketingTruleo • Washington, DC, US
No longer accepting applications
Director of Marketing

Director of Marketing

Truleo • Washington, DC, US
1 day ago
Job type
  • Full-time
Job description

Director of Marketing

TRULEO is an Agentic AI platform trusted by over 1,100 law enforcement agencies. Designed to support patrol, investigations, and command staff, TRULEO automates key workflowsfrom report writing to generating department intelligenceand helps agencies solve more cases with AI-powered witness interviews and case summarizations.

We're on a mission to safeguard community trust in law enforcement by developing technology that honors the people behind the badge. TRULEO is a well-funded, early-stage startup with world-class technology, a collaborative culture, and a deeply meaningful mission. We offer competitive salaries, benefits, and equityand the opportunity to do the best, most meaningful work of your career.

About the Role

We're seeking a Director of Marketing to lead and execute TRULEO's marketing strategyowning everything from paid media and brand storytelling to website optimization, trade show management, and digital content creation.

This role is ideal for a hands-on marketing leader who can balance strategy with execution. You'll manage TRULEO's paid advertising, website, events, and digital marketing initiatives while working closely with Sales and Operations to ensure marketing drives measurable pipeline growth.

You'll collaborate with TRULEO's CEO, Director of Operations, Sales team, and Digital Marketing Specialist (focused on organic social and community engagement) to build scalable campaigns, launch content, and expand TRULEO's visibility in law enforcement, public safety, and technology markets.

What You'll Do

Marketing Strategy & Leadership

  • Develop and execute TRULEO's comprehensive marketing strategy across digital, brand, communications, and events.
  • Align marketing initiatives with company goals, sales targets, and product roadmap priorities.
  • Collaborate with cross-functional teams to ensure operational alignment and marketing efficiency.
  • Own TRULEO's brand identity and voiceensuring consistency across all digital platforms, collateral, and communications.

Digital, Paid Media & Demand Generation

  • Manage paid social and digital advertising campaigns across Meta (Facebook / Instagram), LinkedIn, Google Ads, X, YouTube, Spotify, and TikTok.
  • Generate and nurture Marketing Qualified Leads (MQLs) through digital campaigns, lead magnets, and HubSpot workflows.
  • Create, design, and deploy high-impact ad creatives and campaigns to drive awareness, engagement, and conversions.
  • Oversee website updates, SEO performance, and landing page optimization for conversion and lead generation.
  • Utilize HubSpot for campaign automation, CRM integration, lead scoring, and email marketing performance tracking.

    • Content, Design & Communications

  • Develop and execute a content calendar across web, social, and digital channels in collaboration with the Digital Marketing Specialist.
  • Own TRULEO's email marketing strategyincluding newsletters, nurture campaigns, and automated sequences within HubSpot.
  • Write and manage press releases, blogs, and announcements highlighting company news, product updates, and customer success.
  • Create or oversee marketing collateral including sales decks, product one-pagers, videos, graphics, and digital assets.
  • Partner closely with the Sales team to develop collateral and campaigns that directly support pipeline growth.
  • Design visuals, graphics, and short-form videos using Canva, Adobe Creative Suite, and other creative tools.

    • Events & Trade Shows

  • Own TRULEO's trade show and conference strategyincluding event selection, logistics, creative assets, booth management, and lead follow-up.
  • Collaborate with Sales and Operations to ensure seamless execution and measurable ROI from all events.
  • Track and manage budgets and timelines for event marketing activities.

    • Analytics & Optimization

  • Track and report on key marketing KPIs, including ad performance, MQL volume, website traffic, and campaign ROI.
  • Leverage analytics platforms such as Google Analytics, Metabase, and HubSpot dashboards to measure and refine performance.
  • Continuously test, optimize, and refine campaigns to maximize efficiency and impact.

    • Cross-Functional Collaboration

  • Work closely with Sales, Operations, and Product to ensure marketing supports revenue goals, customer acquisition, and retention.
  • Collaborate on product launches, trade shows, and strategic company communications.
  • Partner with leadership to communicate marketing results, insights, and recommendations regularly.

    • Who You Are

  • 5+ years of progressive marketing experience, including at least 23 years in a management or leadership role.
  • Proven experience managing paid media, SEO, email marketing, trade shows, and digital ad strategy in a B2B or SaaS environment.
  • Prior experience in the public safety, law enforcement, or government technology sector strongly preferred.
  • Familiarity with marketing AI-driven or mission-critical technologies for law enforcement is a major plus.
  • Hands-on expertise in HubSpot, Canva, Adobe Creative Suite, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, Metabase, Slack, and major social platforms, including LinkedIn, X (Twitter), and TikTok.
  • Strong project management skills with the ability to "pick up a shovel" and execute quickly and effectively.
  • Excellent design sense and creative storytelling ability, with experience in both content creation and campaign execution.
  • Analytical and data-driven mindsetable to interpret performance data and translate it into actionable strategies.
  • Exceptional communicator who thrives in a collaborative, fast-paced startup culture.
  • Bachelor's degree in Marketing, Communications, or related field required.
  • Experience in early-stage, high-growth, or technology-focused organizations strongly preferred.

    • Why Join TRULEO

  • Lead marketing for a mission-driven AI startup using Agentic AI to transform public safety operations.
  • Build and scale TRULEO's brand, digital presence, and demand generation engine from the ground up.
  • Collaborate with a cross-functional team that values creativity, accountability, and impact.
  • Competitive compensation, benefits, and equity.
  • Work with a passionate team blending innovation, integrity, and purpose.
    • Create a job alert for this search

    Director Of Marketing • Washington, DC, US

    Related jobs
    Marketing Director

    Marketing Director

    VirtualVocations • Baltimore, Maryland, United States
    Full-time
    A company is looking for a Head of Marketing to define its external and internal storytelling through brand, launches, and campaigns. Key Responsibilities Lead and scale a high-performing marketin...Show more
    Last updated: 30+ days ago • Promoted
    Affiliate Marketing Director

    Affiliate Marketing Director

    VirtualVocations • Baltimore, Maryland, United States
    Full-time
    A company is looking for an Affiliate Director to oversee the affiliate team and drive client growth and retention.Key Responsibilities Translate company vision and goals into tactical solutions ...Show more
    Last updated: 3 days ago • Promoted
    Partner Marketing Director

    Partner Marketing Director

    VirtualVocations • Rockville, Maryland, United States
    Full-time
    A company is looking for a Partner Marketing Director for the US and Canada.Key Responsibilities Develop and execute partner marketing strategies to drive network growth and partner success Coll...Show more
    Last updated: 30+ days ago • Promoted
    Veterinary Marketing Director

    Veterinary Marketing Director

    VirtualVocations • Baltimore, Maryland, United States
    Full-time
    A company is looking for a Head of Veterinary Marketing.Key Responsibilities Develop audience insights to inform messaging and segmentation strategies Lead go-to-market strategy and cross-functi...Show more
    Last updated: 4 days ago • Promoted
    Senior Director of Growth Marketing

    Senior Director of Growth Marketing

    VirtualVocations • Alexandria, Virginia, United States
    Full-time
    A company is looking for a Senior Director of Growth Marketing.Key Responsibilities Drive conversion strategies for Product-Led Growth (PLG) and oversee the entire marketing funnel from awareness...Show more
    Last updated: 30+ days ago • Promoted
    Director of Vendor Marketing

    Director of Vendor Marketing

    VirtualVocations • Washington, District of Columbia, United States
    Full-time
    A company is looking for a Director of Vendor Marketing who will develop and execute impactful marketing strategies.Key Responsibilities Drive the development and execution of integrated go-to-ma...Show more
    Last updated: 4 days ago • Promoted
    Director of Integrated Marketing

    Director of Integrated Marketing

    VirtualVocations • Baltimore, Maryland, United States
    Full-time
    A company is looking for a Director of Integrated Marketing, a strategic leader to unify brand storytelling across various channels. Key Responsibilities Manage and evolve the brand identity and c...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing Technology

    Director of Marketing Technology

    VirtualVocations • Alexandria, Virginia, United States
    Full-time
    A company is looking for a Director, Marketing and Ad Technology Solutions Architecture.Key Responsibilities Develop and execute a martech and adtech strategy aligned with the business roadmap L...Show more
    Last updated: 30+ days ago • Promoted
    Director of HCP Marketing

    Director of HCP Marketing

    VirtualVocations • Washington, District of Columbia, United States
    Full-time
    A company is looking for a Director, HCP Marketing Lead.Key Responsibilities Develop and execute a comprehensive HCP engagement strategy aligned with brand objectives Lead the HCP omnichannel st...Show more
    Last updated: 1 day ago • Promoted
    Director of Brand Marketing

    Director of Brand Marketing

    VirtualVocations • Rockville, Maryland, United States
    Full-time
    A company is looking for a Director, Brand Marketing & Communications.Key Responsibilities Develop and execute strategic market awareness campaigns to enhance brand affinity and reputation Estab...Show more
    Last updated: 30+ days ago • Promoted
    Sales and Marketing Director

    Sales and Marketing Director

    VirtualVocations • Rockville, Maryland, United States
    Full-time
    A company is looking for a Director of Sales & Marketing.Key Responsibilities Oversee the Sales and Marketing operations, including budget management and revenue forecasting Supervise and train ...Show more
    Last updated: 30+ days ago • Promoted
    Director of Partner Marketing

    Director of Partner Marketing

    VirtualVocations • Washington, District of Columbia, United States
    Full-time
    A company is looking for a Director of Partner Marketing.Key Responsibilities Define and execute the global go-to-market strategy for strategic partnerships and technology ecosystem Lead the dev...Show more
    Last updated: 30+ days ago • Promoted
    Director of Field Marketing

    Director of Field Marketing

    VirtualVocations • Washington, District of Columbia, United States
    Full-time
    A company is looking for a Director of Field & Partner Marketing.Key Responsibilities : Own the field marketing strategy to drive pipeline generation and acceleration across target industries and ...Show more
    Last updated: 30+ days ago • Promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocations • Alexandria, Virginia, United States
    Full-time
    A company is looking for a Director of Product Marketing to build the function from the ground up.Key Responsibilities Own the product marketing roadmap, including positioning, messaging, launche...Show more
    Last updated: 30+ days ago • Promoted
    Director of Growth Marketing

    Director of Growth Marketing

    VirtualVocations • Alexandria, Virginia, United States
    Full-time
    A company is looking for a Director of Growth Marketing.Key Responsibilities Develop and lead a comprehensive growth strategy across digital, community, and partner channels Build and scale digi...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing & Communications (Lottery & Gaming)

    Director of Marketing & Communications (Lottery & Gaming)

    Office of The Chief Financial Officer • Washington, DC, United States
    Full-time
    Government of the District of Columbia.Office of the Chief Financial Officer (OCFO).Director of Marketing & Communications. Locations : Washington, DC (Hybrid).The Office of the Chief Financial Offic...Show more
    Last updated: 26 days ago • Promoted
    Director of Personalized Marketing

    Director of Personalized Marketing

    VirtualVocations • Alexandria, Virginia, United States
    Full-time
    A company is looking for a Director of Personalized Marketing & Retention.Key Responsibilities Develop and execute a company-wide personalization strategy to enhance customer engagement and reten...Show more
    Last updated: 2 days ago • Promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocations • Baltimore, Maryland, United States
    Full-time
    A company is looking for a Director of Marketing Operations to lead its marketing and top-of-funnel success.Key Responsibilities Develop and manage the Marketing Operations roadmap, aligning with...Show more
    Last updated: 30+ days ago • Promoted